Menu
Kiwi businesses cornered by "magpie syndrome" as vendors push products

Kiwi businesses cornered by "magpie syndrome" as vendors push products

“Some vendors will try to sell you every shiny new technology solution because of all the cools things that they can do..."

The complex and disruptive nature of the modern information technology (IT) environment is leaving many New Zealand business managers and directors bewildered by an overwhelming array of solutions.

That's the view of Simon Wickham, CEO of West Auckland community owned The Trusts, who believes the risk of too many choices is that technology is becoming an end rather than a means.

Local organisations, such as The Trusts, have found that among the new IT challenges facing them was a sense of missing out on the effectiveness of the systems that were already in place, and a lack of certainty around whether those systems were being properly utilised.

Consequently, Wickham advises businesses to avoid the magpie syndrome.

“Some vendors will try to sell you every shiny new technology solution because of all the cools things that they can do, and what you might be able to do with them, rather than measuring it against whether it is fit for the purposes that you need it for," he claims.

“Recognising this and getting to grips with it has helped our organisation develop and implement the right IT tools for the right purposes."

Auckland based IT support, consulting and software development company Designertech recently launched an information management consulting division called Frank.

Designertech CEO Ray Delany says many organisations soldier on with whatever IT infrastructure they have because they simply do not know enough about the alternatives.

“Technology has become a noisy marketplace with vendors promoting their IT products and applications on every corner," he says.

Read more: Xero remains optimistic amid $NZ35m loss

"The rate of development also means that quality is an issue with many solutions, let alone whether they can do the job the organisation needs from them.

“New Zealand companies are encouraged to be wary of being seduced by all that glitters, and instead focus on what their priorities are, and an information strategy that will help them achieve the most practical business outcomes possible."

Delany says technology should "never be an end in itself". By operating as a client’s de facto chief information officer, Delany says Designertech are in a position to manage a client’s vendors and make recommendations on the best way forward for a company, from a practical business outcomes perspective.

“By developing a comprehensive capital and operational expenditure budget with the client, Frank helps companies spend more wisely, rather than spend up – it’s about bringing a large enterprise capability at an affordable price,” he adds.

Read more: Chris Liddell named Xero board chairman

Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags designertechvendor

Featured

Slideshows

Kiwi channel comes together for another round of After Hours

Kiwi channel comes together for another round of After Hours

The channel came together for another round of After Hours, with a bumper crowd of distributors, vendors and partners descending on The Jefferson in Auckland. Photos by Maria Stefina.​

Kiwi channel comes together for another round of After Hours
Consegna comes to town with AWS cloud offerings launch in Auckland

Consegna comes to town with AWS cloud offerings launch in Auckland

Emerging start-up Consegna has officially launched its cloud offerings in the New Zealand market, through a kick-off event held at Seafarers Building in Auckland.​ Founded in June 2016, the Auckland-based business is backed by AWS and supported by a global team of cloud specialists, leveraging global managed services partnerships with Rackspace locally.

Consegna comes to town with AWS cloud offerings launch in Auckland
Veritas honours top performing trans-Tasman partners

Veritas honours top performing trans-Tasman partners

Veritas honoured its top performing partners across the channel in Australia and New Zealand, recognising innovation and excellence on both sides of the Tasman. Revealed under the Vivid lights in Sydney, Intalock claimed the coveted Partner of the Year 2017 (Pacific) award, with Data#3 acknowledged for 12 months of strong growth across the market. Meanwhile, Datacom took home the New Zealand honours, with Global Storage and Insentra winning service provider and consulting awards respectively. Dicker Data was recognised as the standout distributor of the year, while Hitachi Data Systems claimed the alliance partner award. Photos by Bob Seary.

Veritas honours top performing trans-Tasman partners
Show Comments