VMob lovin' it as Japan deal finalises

VMob lovin' it as Japan deal finalises

“VMob is continuing to accelerate its activity in markets around the world..."

Multi award-winning New Zealand mobile marketing company VMob continues its surge of success with an expected Annualised Monthly Commitment Revenue (AMCR) increase, New York office opening and announcement of a lucrative agreement with McDonald’s Japan.

“VMob is continuing to accelerate its activity in markets around the world – demonstrating the scalability of the platform and global appeal to retailers,” says Scott Bradley, CEO, VMob.

“The recent win in Japan and entry into the US market will underpin further expansion activity.”

Double-digit AMRC boost...

A major commercial agreement with McDonald’s Japan is predicted to boost the VMob AMCR 11-fold once the VMob platform is deployed with Bradley saying the SaaS-specific financial measure provides a basis for measuring ongoing performance, growth and value of the business.

VMob will be making its mark in Japan following a rigorous RFP process and subsequent successful tender for a commercial agreement with McDonald’s Japan – the second largest market outside of the USA for the global QSR giant.

While details of the deal are still confidential, Bradley says the agreement will “significantly grow the VMob presence in the Asian market.”

VMob USA foothold secured...

Expansion into the United States has also accelerated to take full advantage of local opportunities coupled with a strong partnership with Microsoft, which will see the technology multinational support VMob in the United States and beyond.

As the doors to a Lower Manhattan office open, Bradley will be at the helm for the first three months to lead penetration into the market.

Bradley says the appetite for mobile marketing solutions in the USA has increased at a supercharged rate with every retailer in the USA top 100 deploying a mobile app, compared to only about 40% only two years ago.

VMob joins Deloitte ‘Fast50’ elite...

Capping off a stellar week for the Auckland-based firm, VMob was recognised in the Deloitte Fast50 awards in Auckland, winning a ‘Rising Star - One to Watch’ award in recognition of the notable potential for growth according to the independent analysis of an esteemed panel of judges.

The award sees VMob join many of New Zealand’s most successful brands and businesses in the Deloitte Fast50 alumni including Xero, GreenButton and other technology pioneer businesses that have gone on to worldwide acclaim.

Follow Us

Join the newsletter!

Error: Please check your email address.

Tags appVmobMicrosoftmobile



Sizing up the NZ security spectrum - Where's the channel sweet spot?

Sizing up the NZ security spectrum - Where's the channel sweet spot?

From new extortion schemes, outside threats and rising cyber attacks, the art of securing the enterprise has seldom been so complex or challenging. With distance no longer a viable defence, Kiwi businesses are fighting to stay ahead of the security curve. In total, 28 per cent of local businesses faced a cyber attack last year, with the number in New Zealand set to rise in 2017. Yet amidst the sensationalism, media headlines and ongoing high profile breaches, confusion floods the channel, as partners seek strategic methods to combat rising sophistication from attackers. In sizing up the security spectrum, this Reseller News roundtable - in association with F5 Networks, Kaspersky Lab, Tech Data, Sophos and SonicWall - assessed where the channel sweet spot is within the New Zealand channel. Photos by Maria Stefina.

Sizing up the NZ security spectrum - Where's the channel sweet spot?
Show Comments