Menu
VMob lovin' it as Japan deal finalises

VMob lovin' it as Japan deal finalises

“VMob is continuing to accelerate its activity in markets around the world..."

Multi award-winning New Zealand mobile marketing company VMob continues its surge of success with an expected Annualised Monthly Commitment Revenue (AMCR) increase, New York office opening and announcement of a lucrative agreement with McDonald’s Japan.

“VMob is continuing to accelerate its activity in markets around the world – demonstrating the scalability of the platform and global appeal to retailers,” says Scott Bradley, CEO, VMob.

“The recent win in Japan and entry into the US market will underpin further expansion activity.”

Double-digit AMRC boost...

A major commercial agreement with McDonald’s Japan is predicted to boost the VMob AMCR 11-fold once the VMob platform is deployed with Bradley saying the SaaS-specific financial measure provides a basis for measuring ongoing performance, growth and value of the business.

VMob will be making its mark in Japan following a rigorous RFP process and subsequent successful tender for a commercial agreement with McDonald’s Japan – the second largest market outside of the USA for the global QSR giant.

While details of the deal are still confidential, Bradley says the agreement will “significantly grow the VMob presence in the Asian market.”

VMob USA foothold secured...

Expansion into the United States has also accelerated to take full advantage of local opportunities coupled with a strong partnership with Microsoft, which will see the technology multinational support VMob in the United States and beyond.

As the doors to a Lower Manhattan office open, Bradley will be at the helm for the first three months to lead penetration into the market.

Bradley says the appetite for mobile marketing solutions in the USA has increased at a supercharged rate with every retailer in the USA top 100 deploying a mobile app, compared to only about 40% only two years ago.

VMob joins Deloitte ‘Fast50’ elite...

Capping off a stellar week for the Auckland-based firm, VMob was recognised in the Deloitte Fast50 awards in Auckland, winning a ‘Rising Star - One to Watch’ award in recognition of the notable potential for growth according to the independent analysis of an esteemed panel of judges.

The award sees VMob join many of New Zealand’s most successful brands and businesses in the Deloitte Fast50 alumni including Xero, GreenButton and other technology pioneer businesses that have gone on to worldwide acclaim.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags mobileMicrosoftappVmob

Featured

Slideshows

The making of an MSSP: a blueprint for growth in NZ

The making of an MSSP: a blueprint for growth in NZ

Partners are actively building out security practices and services to match, yet remain challenged by a lack of guidance in the market. This exclusive Reseller News Roundtable - in association with Sophos - assessed the making of an MSSP, outlining the blueprint for growth and how partners can differentiate in New Zealand.

The making of an MSSP: a blueprint for growth in NZ
Reseller News Platinum Club celebrates leading partners in 2018

Reseller News Platinum Club celebrates leading partners in 2018

The leading players of the New Zealand channel came together to celebrate a year of achievement at the inaugural Reseller News Platinum Club lunch in Auckland. Following the Reseller News Innovation Awards, Platinum Club provides a platform to showcase the top performing partners and start-ups of the past 12 months, with more than ​​50 organisations in the spotlight.​​​

Reseller News Platinum Club celebrates leading partners in 2018
Meet the top performing HP partners in NZ

Meet the top performing HP partners in NZ

HP has honoured its leading partners in New Zealand during 2018, following 12 months of growth through the local channel. Unveiled during the fourth running of the ceremony in Auckland, the awards recognise and celebrate excellence, growth, consistency and engagement of standout Kiwi partners.

Meet the top performing HP partners in NZ
Show Comments