Veeam’s latest backup solution, Availability Suite v8, will support Veeam Cloud Connect when it is released in Q4.
At VeeamOn in Las Vegas, North American channel chief, Chris Moore, said Cloud Connect stands out for its ability to easily move backups to an offsite repository managed by any service provider.
“The features and functionality of Availability Suite v8 is going to cause a disruption, where people are going to try to figure out what we did and catch up,” he said.
Moore expects the “enterprise functionality” of the backup solution to help it “move up the channel” to enterprise customer with the help of partners and resellers in that market.
Even though Veeam is setting its targets high, Cloud Connect has been designed to be simple to set up and any partner or reseller can offer offsite backup services to customers “within minutes.”
Partnerships and alliances
Besides releasing new products, Moore said Veeam has been looking at company synergies and how to capitalise on them.
VMware is one company Veeam is working closely with, particularly on understanding what they want to do with certain solutions.
One recent initiative is related to VMware’s Virtual SAN, where a channel partner has an ability to earn 15 points of extra margin by layering a Veeam solution on top of a deployment.
“When registering a deal opportunity, that can add up to 50 points of margin on a deal where it is VMware with Veeam together,” he said.
Moore reiterated the fact that Veeam is 100 per cent channel focused and the vendor “does not have another route to market.”
“We have zero conflict and no ability to take our products direct,” he said.
Moore said the company is unique in providing virtualised backup replication and it does not want move out of that niche, as it has been successful and the company believes in the market.
“The investments from us with continue to come, and we will work with the right partners to grow the ecosystem,” he said.
In addition to having a strong channel network, Moore said the vendor will also continue to innovate its products so partners and resellers have the right solutions to provide to their customers.
Patrick Budmar is attending VeeamOn as a guest of Veeam