Menu
Why Windows 10 can help repair the damage of Windows 8…

Why Windows 10 can help repair the damage of Windows 8…

“Windows 10 is a necessary move for Microsoft to fix a growing problem in its a poor Windows 8 product."

“Windows 10 is a necessary move for Microsoft to fix a growing problem in its a poor Windows 8 product,” says Mark Skilton, Professor of Practice, Warwick Business School.

Skilton, who researches digital enterprise and digital ecosystems, believes that in the longer term, if the problem was left unresolved it could have damaged the current market dominance Microsoft enjoys in the PC market.

“Microsoft needs to be careful not to squander its market lead in the desktop market,” he explains. “As in the digital world this could soon be eroded as it’s now the content and applications that work on top of the operating system that are the main revenue earners today and in the future.”

As Apple has shown, with just 15 per cent of the mobile market and around four per cent of the desktop operating system market, its capitalisation, at $600 billion, is still almost a third more than Microsoft at $380 billion.

So much so that Skilton believes strong products plus powerful apps and services are where the market is now and Microsoft must swing the ship around and make the cross-platform world work.

“Microsoft currently has a reported 92 per cent share of the desktop operating system market but only eight per cent of this is Windows 8,” he adds.

“Its Windows mobile market share is almost the complete reverse with around five per cent and the majority, 80 per cent, running on Android and 15 per cent on Apple according to Kantar in August.”

Skilton says Windows 10 is “clearly trying to get back to the core strategy” of a single operating system that works well across all platforms.

“The trouble with Windows 8 was that apart from low adoption there were significant technical mistakes made around its usability design,” he adds. “Too many user design principles were violated by Windows 8, as it was in effect trying to be a desktop and a touchscreen at the same time but failing at both.

“Windows 10 has a better tile resizing function and a new ‘quadrant’ layout to help improve usability of the applications and the content pages, something that was clearly confused in Windows 8.

“The return of the much missed ‘Start’ button is recognition of the importance of desktop for Microsoft. The touchscreen does not need this but the desktop does and so it’s a step in the right direction again.”


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags MicrosoftWindows 8Windows 10

Featured

Slideshows

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards

Hundreds of leaders from the New Zealand IT industry gathered at the Hilton in Auckland on 17 November to celebrate the finest female talent in the Kiwi channel and recognise the winners of the Reseller News Women in ICT Awards (WIICTA) 2020.

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards
Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards

Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards

The leading female front runners of the New Zealand ICT industry joined together for the annual Reseller News Women in ICT Awards event at the Hilton in Auckland, during which hundreds of guests celebrated 13 outstanding individuals who won awards, chosen from more than 50 finalists representing over 30 organisations.

Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards
Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners

Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners

More than 500 channel leaders gathered in Auckland on 21 October at the ​Reseller News Innovation Awards ​2020 to celebrate the achievements of the New Zealand technology industry's top partners, start-ups, vendors, distributors and individuals.

Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners
Show Comments