Menu
Google shakes up Cloud services market with another price cut

Google shakes up Cloud services market with another price cut

Microsoft last week cut prices of some Azure services

Google has fired back at Microsoft with cheaper cloud services, signaling another round of price cutting in an increasingly competitive market.

Citing enhanced efficiency in its data centers as well as falling hardware costs, Google on Wednesday said it was cutting prices of its Google Compute Engine by about 10 percent for all instance types in every region.

Rival Microsoft announced last week cuts in the prices of some of its Azure services, available when purchased directly through its website.

In March, Google had announced cuts in cloud services prices, ranging from 32 percent for its Compute Engine, which runs large-scale workloads on virtual machines hosted on Google's infrastructure, to 85 percent for Google BigQuery, designed for analyzing big data in the cloud.

Competitor Amazon Web Services announced cuts in the prices of its services a day after Google, followed by cuts from Microsoft.

Google said at the time that cloud services pricing hadn't followed a drop in hardware prices. Over the past five years, hardware costs were down by 20 to 30 percent annually but public cloud prices fell at just 8 percent per year, it added.

Microsoft said last Thursday, it was cutting by 27 or more percent the prices of some of its mobile and networking services. The cuts covered a number of services including the BizTalk integration service, cache, data transfer, mobile services, multi-factor authentication and SQL Server for virtual machines.

The current price cut by Google is expected to be followed by one by AWS. Microsoft has also previously said it will match Amazon's prices in commodity services.

John Ribeiro covers outsourcing and general technology breaking news from India for The IDG News Service. Follow John on Twitter at @Johnribeiro. John's e-mail address is john_ribeiro@idg.com


Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags Amazon Web ServicesGoogleMicrosoftcloud computinginternet

Featured

Slideshows

Tight lines as Hooked on Lenovo catches up at Great Barrier Island

Tight lines as Hooked on Lenovo catches up at Great Barrier Island

​Ingram Micro’s Hooked on Lenovo incentive programme recently rewarded 28 of New Zealand's top performing resellers with a full-on fishing trip at Great Barrier Island for the third year​ in a row.

Tight lines as Hooked on Lenovo catches up at Great Barrier Island
Inside the AWS Summit in Sydney

Inside the AWS Summit in Sydney

As the dust settles on the 2017 AWS Summit in Sydney, ARN looks back an action packed two-day event, covering global keynote presentations, 80 breakout sessions on the latest technology solutions, and channel focused tracks involving local cloud stories and insights.

Inside the AWS Summit in Sydney
Channel tees off on the North Shore as Ingram Micro hosts annual Cure Kids Charity golf day

Channel tees off on the North Shore as Ingram Micro hosts annual Cure Kids Charity golf day

Ingram Micro hosted its third annual Cure Kids Charity Golf Tournament at the North Shore Golf Club in Auckland. In total, 131 resellers, vendors and Ingram Micro suppliers enjoyed a round of golf consisting of challenges on each of the 18 sponsored holes, with Team Philips taking out the top honours.

Channel tees off on the North Shore as Ingram Micro hosts annual Cure Kids Charity golf day
Show Comments