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Samsung Australia sees opportunities in activity-based working, mobility

Samsung Australia sees opportunities in activity-based working, mobility

Technology vendor expects further opportunities in education and healthcare.

Samsung Australia has seen demand grow for activity-based work solutions in flexible working environments.

Enterprise and SMB business solutions vice-president, Craig Gledhill, said the vendor is currently involved with several key projects in different industries.

One flagship project Gledhill highlights is the deployment of a new integrated smart office solution at Telstra’s head office in Sydney’s CBD.

“The new meeting rooms combine technology of tablets with digital displays,” he said.

Samsung’s products integrate with the unified communications (UC) platform from Cisco, which is one of the partners on the Telstra project.

“That type of combined solution is getting interest from the broader market,” Gledhill said.

Interest in mobile technology remains strong in the Australia market, with Westpac using Samsung’s solutions to mobilise its workforce.

“Westpac has replaced fixed IP phones on the desk by giving all the staff smartphones and moving its IP telephony and UC onto the mobile device,” Gledhill said.

Need to modernise

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Samsung has also experienced a strong uptake in the education vertical, particular with universities looking to modernise.

Gledhill said some institutions are going through a phase of creating a “new generation of learning” using today’s technology.

“The universities want the learning to be more engaging and collaborative, so they are now considering how to retrofit the traditional lecture theatres and tutorial rooms with technology that will enable this,” he said.

In addition to working with universities in the education sector, Gledhill said healthcare is becoming another key vertical for the vendor.

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“We’re seeing a lot of interest in hospital environments for mobile applications for improving efficiencies,” he said.

With the advent of wearable technology such as the recently announced Gear S smartwatch, Gledhill said wearables are going to have a bigger part to play in healthcare and medical monitoring.

He said the interest currently expressed by the local hospital and medical sector is expected to open up further opportunities for Samsung in the coming quarters .

Patrick Budmar covers consumer and enterprise technology breaking news for IDG Communications. Follow Patrick on Twitter at @patrick_budmar.


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