Menu
Consumers Increasingly dissatisfied with new PCs

Consumers Increasingly dissatisfied with new PCs

A new survey of 1400 recent PC buyers suggests consumers are less than satisfied with the majority of new PCs -- including PCs from Apple.

Are you happy with your recently-purchased computer? If not, you're in good company. Consumer satisfaction with laptops and desktops has been sliding for a couple of years now, and PCs made by Hewlett-Packard are drawing the most ire, according to the latest edition of the University of Michigan's American Consumer Satisfaction Index.

Even Apple, generally a consumer favorite, lost points on the index, though it still maintains a sizable lead over major competitors -- a lead it's held since 2004. Every major brand of Windows PC slipped on the 100-point index. Surprisingly, though, the manufacturers of Windows PCs who have a smaller share of the market, including Samsung, Lenovo and Asus, received slightly better than average scores from consumers.

That last number is probably the key takeaway from the survey. It's easy to overlook some of the less popular brands, but consumers have generally rated the group fairly high since ACSI began its surveys in 1994. That's not to say they're necessarily better machines, but consumers seems to like them.

It's hard to draw any conclusions from HP's poor performance. The data released by ACSI isn't detailed enough to show what HP is doing wrong, but it should raise a yellow caution flag for shoppers. The company's scores have been below the industry average for three years.

The survey covered a lot of ground, asking buyers to rate their satisfaction on 10 separate benchmarks, including design, availability of software and accessories, ability to keep crashes to a minimum, processor speed, graphics and sound performance, and ease of use.

By and large those attributes were rated fairly high, but consumers dinged the industry for the quality of its websites and call centers, which is hardly a surprise.

Personal computers, including desktops, laptops and tablets, slipped just a bit this year, down about 1.3 per cent to a total score of 80. HP, the worst performer in the survey, had an overall score of 74, a drop of eight per cent from last year; Toshiba and Dell, both of which have de-emphasised their consumer businesses, were each off four per cent; Apple slipped three per cent, but still leads the pack with a score of 84; and Acer dropped one per cent, a statistically insignificant change.

Unfortunately, there isn't enough data to break out the individual scores of the smaller brands, but as a group they scored 82, higher than any of the Windows manufacturers and behind only Apple.

ASCI regularly taps a pool of 70,000 consumers to gauge their opinions on a wide variety of products and topics. For this particular survey, ACSI interviewed 1400 consumers who purchased a PC within the last three years.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags AppleHewlett-PackardLenovohardware systemslaptopsdesktop pcsconsumer technologyUniversity of Michigan

Featured

Slideshows

Leading female front runners of the Kiwi ICT industry honoured at 2019 WIICTA

Leading female front runners of the Kiwi ICT industry honoured at 2019 WIICTA

Reseller News has honoured the leading female front runners of the New Zealand ICT industry at the 2019 Women in ICT Awards (WIICTA) in Auckland. The awards recognised standout individuals across six categories, spanning Entrepreneur, Rising Star, Shining Star, Community, Technical and Achievement. Photos by Gino Demeer.

Leading female front runners of the Kiwi ICT industry honoured at 2019 WIICTA
Reseller News kicks off awards season in 2019 with Judges' Lunch

Reseller News kicks off awards season in 2019 with Judges' Lunch

The 2019 Reseller News Innovation Awards has kicked off with the Judges Lunch in Auckland with 70 judges in the voting panel. The awards will reflect the changing dynamics of the channel, recognising excellence across customer value and innovation - spanning start-ups, partners, distributors and vendors. Photos by Christine Wong.

Reseller News kicks off awards season in 2019 with Judges' Lunch
Reseller News welcomes industry figures for 2019 Hall of Fame lunch

Reseller News welcomes industry figures for 2019 Hall of Fame lunch

Reseller News welcomed 2018 inductees - Chris Simpson, Kendra Ross and Phill Patton - to the third running of the Reseller News Hall of Fame lunch, held at the French Cafe in Auckland. The inductees discussed the changing landscape of the technology industry in New Zealand, while outlining ways to attract a new breed of players to the ecosystem. Photos by Gino Demeer.

Reseller News welcomes industry figures for 2019 Hall of Fame lunch
Show Comments