Menu
Consumers Increasingly dissatisfied with new PCs

Consumers Increasingly dissatisfied with new PCs

A new survey of 1400 recent PC buyers suggests consumers are less than satisfied with the majority of new PCs -- including PCs from Apple.

Are you happy with your recently-purchased computer? If not, you're in good company. Consumer satisfaction with laptops and desktops has been sliding for a couple of years now, and PCs made by Hewlett-Packard are drawing the most ire, according to the latest edition of the University of Michigan's American Consumer Satisfaction Index.

Even Apple, generally a consumer favorite, lost points on the index, though it still maintains a sizable lead over major competitors -- a lead it's held since 2004. Every major brand of Windows PC slipped on the 100-point index. Surprisingly, though, the manufacturers of Windows PCs who have a smaller share of the market, including Samsung, Lenovo and Asus, received slightly better than average scores from consumers.

That last number is probably the key takeaway from the survey. It's easy to overlook some of the less popular brands, but consumers have generally rated the group fairly high since ACSI began its surveys in 1994. That's not to say they're necessarily better machines, but consumers seems to like them.

It's hard to draw any conclusions from HP's poor performance. The data released by ACSI isn't detailed enough to show what HP is doing wrong, but it should raise a yellow caution flag for shoppers. The company's scores have been below the industry average for three years.

The survey covered a lot of ground, asking buyers to rate their satisfaction on 10 separate benchmarks, including design, availability of software and accessories, ability to keep crashes to a minimum, processor speed, graphics and sound performance, and ease of use.

By and large those attributes were rated fairly high, but consumers dinged the industry for the quality of its websites and call centers, which is hardly a surprise.

Personal computers, including desktops, laptops and tablets, slipped just a bit this year, down about 1.3 per cent to a total score of 80. HP, the worst performer in the survey, had an overall score of 74, a drop of eight per cent from last year; Toshiba and Dell, both of which have de-emphasised their consumer businesses, were each off four per cent; Apple slipped three per cent, but still leads the pack with a score of 84; and Acer dropped one per cent, a statistically insignificant change.

Unfortunately, there isn't enough data to break out the individual scores of the smaller brands, but as a group they scored 82, higher than any of the Windows manufacturers and behind only Apple.

ASCI regularly taps a pool of 70,000 consumers to gauge their opinions on a wide variety of products and topics. For this particular survey, ACSI interviewed 1400 consumers who purchased a PC within the last three years.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags AppleHewlett-PackardLenovohardware systemslaptopsdesktop pcsconsumer technologyUniversity of Michigan

Featured

Slideshows

Reseller News Platinum Club celebrates leading partners in 2019

Reseller News Platinum Club celebrates leading partners in 2019

The leading players of the New Zealand channel came together to celebrate a year of achievement at the annual Reseller News Platinum Club lunch in Auckland. Following the Reseller News Innovation Awards, Platinum Club provides a platform to showcase the top performing partners and start-ups of the past 12 months.

Reseller News Platinum Club celebrates leading partners in 2019
Reseller News hosts alumnae breakfast for Women in ICT Awards

Reseller News hosts alumnae breakfast for Women in ICT Awards

Reseller News hosted its second annual alumnae breakfast for the Women in ICT Awards in New Zealand, designed to showcase the leading female leaders in the industry. Held at The Cordis in Auckland, attendees came together to hear inspiring keynotes and panel discussions, alongside high-level networking among peers. Photos by Gino Demeer.

Reseller News hosts alumnae breakfast for Women in ICT Awards
Reseller News Innovation Awards 2019: meet the winners

Reseller News Innovation Awards 2019: meet the winners

Reseller News honoured the standout players of the New Zealand channel in front of more than 480 technology leaders in Auckland on 23 October, recognising the achievements of top partners, emerging entrants and innovative start-ups.

Reseller News Innovation Awards 2019: meet the winners
Show Comments