Menu
Check Point’s new channel plan emphasises knowledge, skilling-up

Check Point’s new channel plan emphasises knowledge, skilling-up

Security vendor provides sponsored training for partners and resellers.

Check Point has reworked its channel program to focus around knowledge and skilling-up.

President, Amnon Bar-Lev, said the approach came from a need to refocus on the fundamentals of the security company and its channel.

“One of the most important factors for partners at the end of the day is knowledge,” he said.

“People sell only what they know, so you need to make sure there is enough understand in place and it is correct.”

One way Check Point is ensuring its channel skills up is by sponsoring full certification through a new online training program.

A kick-off for all

Starting from next year, partners and resellers will also be able to attend Check Point Partner Sales Kick Off, an annual sales-focus event held in Europe, Asia and US

The conference typically attracts 500 to 700 people in each location, and Bar-Lev said the intention is to disseminate information from the top down.

“I want to be very transparent with everybody, so the knowledge I will give to my people will also be passed on to our partners,” he said.

Read more: Security discussion should be around business, not just technology: WatchGuard

Check Point is also changing the way it interacts with partners by creating new “channel leader” roles within the company.

Each country will have a channel leader responsible for the overall aspects of the channel, which Bar-Lev said goes beyond just sales and extends to the back and front offices.

“We’re putting a lot of effort to cover all the needs of partners, so we’ve added a support function to help partners with renewals and support,” he said.

Patrick Budmar covers consumer and enterprise technology breaking news for IDG Communications. Follow Patrick on Twitter at @patrick_budmar.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags trainingresellerscheck pointpartnersskilling

Brand Post

Featured

Slideshows

Malwarebytes shoots the breeze with channel, prospects

Malwarebytes shoots the breeze with channel, prospects

A Kumeu, Auckland, winery was the venue for a Malwarebytes event for partner and prospect MSPs - with some straight shooting on the side. The half-day getaway, which featured an archery competition, lunch and wine-tasting aimed at bringing Malwarebytes' local New Zealand and top and prospective MSP partners together to celebrate recent local successes, and discuss the current state of malware in New Zealand. This was also a unique opportunity for local MSPs to learn about how they can get the most out of Malwarebytes' MSP program and offering, as more Kiwi businesses are targeted by malware.

Malwarebytes shoots the breeze with channel, prospects
EDGE 2019: Channel forges new partnerships during evening networking

EDGE 2019: Channel forges new partnerships during evening networking

Partners, vendors and distributors reconnected during a number of social gatherings during EDGE 2019. The first evening saw the channel congregate for a welcome party at the Hamilton Island yacht club, while the main poolside proved to be the perfect stop for a barbecue on the final night.

EDGE 2019: Channel forges new partnerships during evening networking
Show Comments