Menu
NZ firm launches video app to integrate with CRM systems

NZ firm launches video app to integrate with CRM systems

Suitebox CEO Richard Mannell says the immediate business benefit is that staff can video call clients, interact and record some or all of the conversation and then store the footage directly in their CRM systems.

A New Zealand mobile developer claims it is the first company in the world to lanch a recordable video application that integrates fully with any customer relationship management (CRM) system.

Suitebox CEO Richard Mannell says the immediate business benefit is that staff can video call clients, interact and record some or all of the conversation and then store the footage directly in their CRM systems.

Whether discussing legal documents, building projects, annual insurance reviews, sale and purchase agreements or interviewing candidates for a new job, Suitebox allows users to record the content and save it as a file within the company CRM system for easy retrieval and sharing, he says.

“Video calling is fast becoming a standard tool in the business arsenal but until now such calls were conducted using third-party applications that offer variable video quality and don’t integrate well in the business context.

“We wanted to build a product that would enable business users to make video calls from their device but link it to the corporate environment. Increasingly, companies are being asked to store such communications as part of good corporate governance, for audit and control purposes or for collaboration. With Suitebox, they can do just that within their familiar CRM systems.

“We have a patent pending for this aspect of the Suitebox technology. It’s a key component of our service and something that nobody else offers.”

Suitebox is currently integrated with Auckland-based CRM Exsalerate and is now working with a number of the most popular global CRM systems, including Sales Force, Zoho and Oracle.

“We looked at the top 40 CRM systems to see which ones enable video calling from within their product set and not one includes video natively. To us, that was such an oversight and an obvious niche, so we designed Suitebox to work agnostically with any CRM system,” says Mannell.

He says Suitebox was originally targeting the insurance industry but knew it had to have an early cashflow application. “We will circle back to insurance.”

Read more: 3 scenarios for ‘reinventing’ your business for the digital age

The company is in discussions with the Department of Housing to build an application which will look after its stock.

Aspirona provides the back end for Suitebox, which uses an Oracle database and middleware tier. Mannell says the company will adopt a two-tier charging structure: for storage, then for video streaming.

It is seeking an Australian patent.”We've been advised that this will fast-track us into the US, with which they have an arrangement.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags videovideo systemsSuitebox

Featured

Slideshows

Reseller News welcomes industry figures for 2019 Hall of Fame lunch

Reseller News welcomes industry figures for 2019 Hall of Fame lunch

Reseller News welcomed 2018 inductees - Chris Simpson, Kendra Ross and Phill Patton - to the third running of the Reseller News Hall of Fame lunch, held at the French Cafe in Auckland. The inductees discussed the changing landscape of the technology industry in New Zealand, while outlining ways to attract a new breed of players to the ecosystem. Photos by Gino Demeer.

Reseller News welcomes industry figures for 2019 Hall of Fame lunch
Upcoming tech talent share insights at inaugural Emerging Leaders Forum 2019

Upcoming tech talent share insights at inaugural Emerging Leaders Forum 2019

The channel came together for the inaugural Reseller News Emerging Leaders Forum in New Zealand, created to provide a program that identifies, educates and showcases the upcoming talent of the ICT industry. Hosted as a half day event, attendees heard from industry champions as keynoters and panelists talked about future opportunities and leadership paths and joined mentoring sessions with members of the ICT industry Hall of Fame. The forum concluded with 30 Under 30 Tech Awards across areas of Sales, Entrepreneur, Marketing, Management, Technical and Human Resources. Photos by Gino Demeer.

Upcoming tech talent share insights at inaugural Emerging Leaders Forum 2019
Show Comments