Menu
Immersive VR is beneficial to CAD: Dassault Systèmes

Immersive VR is beneficial to CAD: Dassault Systèmes

Design software vendor finds more companies are testing their products in a virtual environment.

Dassault Systèmes is seeing immersive virtual reality (VR) play a growing role in computer-aided design (CAD).

Global affairs and communities executive vice-president, Philippe Forestier, said Dassault Systèmes itself has invested in creating a “cave” at its Paris headquarters where an immersive 3D environment can be recreated.

“Some of our customers are using this type of immersive technology to do some specific design and simulation while recreating the real experience,” he said.

Forestier said the advantage of VR over a flat screen is that it allows products to be designed "in the context of the way it will be used or applied."

To illustrate his point, Forestier points to how some companies in the consumer goods market are designing shampoo bottles from the perspective of the shopping experience.

“In a place where there are multiple products, a consumer will only be attracted by one item,” he said.

Not only does VR help to simulate the reaction of a customer, Forestier said eye tracking tests can also be done to determine what products stands out and why.

The only downside of VR is the high cost, though recent technologies, such as the Oculus Rift headset, can potentially make it more accessible.

Forestier is keen to see VR have wider application in the world beyond the design studio, such as auto showrooms.

“You could save on showroom space and create a virtual showroom where people can view cars in an immersive virtual environment,” he said.

The shopper’s viewpoint

Different industries in Australia are adopting elements of the 3D experience, though Dassault Systèmes A/NZ value solutions director, Lloyd Perrin, said the truly immersive experience has not yet taken off locally.

“Immersive technologies are not as prevalent in the local design and manufacturing sectors as they are in other parts of the world,” he said.

“However, the adoption of more intelligent 3D capabilities to help businesses is seen as important.”

Getting shelf space in either of the two dominant supermarket chains in Australia is not an easy thing, and Perrin said there is value in virtualisation of stores and merchandising.

“It’s not by chance franchised stores have a similar look and feel when you walk into them, as testing and unifying the store layout has taken place,” he said.

Patrick Budmar covers consumer and enterprise technology breaking news for IDG Communications. Follow Patrick on Twitter at @patrick_budmar.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags CAD filesdesignDassault Systèmesvirtual realityOculus RiftVR

Featured

Slideshows

Meet the leading female front runners of the Kiwi channel

Meet the leading female front runners of the Kiwi channel

Reseller News honoured the leading female front runners of the New Zealand channel at the 2018 Women in ICT Awards (WIICTA) in Auckland. The awards honoured standout individuals across seven categories, spanning Entrepreneur; Innovation; Rising Star; Shining Star; Community; Technical and Achievement.

Meet the leading female front runners of the Kiwi channel
Meet the top performing customer-centric Microsoft channel partners

Meet the top performing customer-centric Microsoft channel partners

Microsoft honoured leading partners across the channel following a year of customer innovation and market growth in New Zealand. The 2018 Microsoft Partner Awards recognised excellence within the context of the end-user, spanning a host of emerging and established providers.

Meet the top performing customer-centric Microsoft channel partners
Reseller News launches new-look Awards at 2018 Judges’ Lunch

Reseller News launches new-look Awards at 2018 Judges’ Lunch

Introducing the Reseller News Innovation Awards, launched to the channel at the 2018 Judges’ Lunch in Auckland. With more than 70 judges now part of the voting panel, the new-look awards will reflect the changing dynamics of the channel, recognising excellence across customer value and innovation - spanning start-ups, partners, distributors and vendors.

Reseller News launches new-look Awards at 2018 Judges’ Lunch
Show Comments