Menu
Uber doubles down on shared rides, enacts permanent pricing cut for UberX

Uber doubles down on shared rides, enacts permanent pricing cut for UberX

The company is promoting a service regulators have said violates the law

Uber appears determined not to stand down in the face of a regulatory challenge to its new shared ride service.

Days after the California Public Utilities Commission said that Uber's car-pooling service violated state law, the company sent an email to users in the San Francisco Bay Area on Monday that promoted it.

"Want to make your commute even cheaper? Give UberPool a spin," Uber wrote to users.

UberPool is a new car-pooling service that lets multiple people split the cost of a ride. That service can be up to 40 percent cheaper than UberX, the company said.

The same email also said Uber would be permanently dropping the price of its lower-cost UberX service by 15 percent, extending an earlier summer promotion. That makes it 40 percent cheaper than a taxi, according to Uber.

After Friday's announcement from the CPUC, which also targeted similar services offered by Lyft and Sidecar, Uber said it had no immediate plans to suspend the service and would work with the CPUC to keep UberPool alive.

But for the company to now actively promote the service to users, suggests it may not give much credence to the CPUC's action.

UberPool, Lyft's Line and Sidecar's Shared Rides for app-based car pooling are currently only available in San Francisco.

Uber did not immediately return a request for comment.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com


Follow Us

Join the newsletter!

Error: Please check your email address.

Tags social mediamobileinternetInternet-based applications and servicesUber

Featured

Slideshows

Looking back at the top 15 M&A deals in NZ during 2017

Looking back at the top 15 M&A deals in NZ during 2017

In 2017, merger and acquisitions fever reached new heights in New Zealand, with a host of big name deals dominating the headlines. Reseller News recaps the most important transactions of the Kiwi channel during the past 12 months.

Looking back at the top 15 M&A deals in NZ during 2017
Kiwi channel closes 2017 with After Hours

Kiwi channel closes 2017 with After Hours

The channel in New Zealand came together to celebrate the close of 2017, as the final After Hours played out in front of a bumper Auckland crowd.

Kiwi channel closes 2017 with After Hours
Meet the top performing HP partners in NZ

Meet the top performing HP partners in NZ

HP honoured leading partners across the channel at the Partner Awards 2017 in New Zealand, recognising excellence across the entire print and personal systems portfolio.

Meet the top performing HP partners in NZ
Show Comments