Menu
EXPERIENCE IBM CLOUD 2014: Cloud an enabler, analytics a gold mine (+10 photos)

EXPERIENCE IBM CLOUD 2014: Cloud an enabler, analytics a gold mine (+10 photos)

Technology vendor aims to capitalise on market trends through its Apple partnership.

IBM promoted the potential of the Cloud during its Experience IBM Cloud 2014 event in Melbourne

IBM promoted the potential of the Cloud during its Experience IBM Cloud 2014 event in Melbourne

Cloud, analytics, mobile and social are the areas in which IBM is seeing growth in the IT industry.

A/NZ general manager, Jeff Rhoda, spoke about these trends at the Experience IBM Cloud 2014 event in Melbourne, and how they were taking place in all parts of the business and not just the datacentre.

“Cloud is not only an IT enabler, but also an enabler of businesses models,” he said.

“It’s a much lower barrier to entry into the industry than it has ever been.”

Rhoda dubbed analytics a “gold mine” and referred to it as the “natural resource of the 21st century.”

“Cloud computing is the base infrastructure that will allow Big Data to scale,” he said.

Mobile consumption is not only changing the way people engage with others, but also with clients.

“For many customers, it is the only way they want to communicate, namely like a consumer,” he said.

Bridging enterprise with consumer

Read more: PushPull Marketing merges business operations with DNA Connect

One way IBM is capitalising with these trends is through its partnership with Apple to create enterprise-class apps.

Rhoda said IBM will be bringing security, integration and the back-end to the partnership, while Apple will bring their “brilliant” front-end found in their apps.

“We’re currently working on 100 client, employee and partner-facing apps that allow for interaction like a consumer day-to-day,” he said.

Patrick Budmar covers consumer and enterprise technology breaking news for IDG Communications. Follow Patrick on Twitter at @patrick_budmar.


Follow Us

Join the newsletter!

Error: Please check your email address.

Tags analyticsBYODIBMCloudmobilitybig datasocial media

Featured

Slideshows

Meet the top performing HP partners in NZ

Meet the top performing HP partners in NZ

HP honoured leading partners across the channel at the Partner Awards 2017 in New Zealand, recognising excellence across the entire print and personal systems portfolio.

Meet the top performing HP partners in NZ
Tech industry comes together as Lexel celebrates turning 30

Tech industry comes together as Lexel celebrates turning 30

Leading figures within the technology industry across New Zealand came together to celebrate 30 years of success for Lexel Systems, at a milestone birthday occasion at St Matthews in the City.​

Tech industry comes together as Lexel celebrates turning 30
HP re-imagines education through Auckland event launch

HP re-imagines education through Auckland event launch

HP New Zealand held an inaugural Evolve Education event at Aotea Centre in Auckland, welcoming over 70 principals, teachers and education experts to explore ways of shaping and enhancing learning using technology.

HP re-imagines education through Auckland event launch
Show Comments