Menu
China paving the way for big Xbox One sales

China paving the way for big Xbox One sales

The Chinese version of the Xbox One goes on sale in Sept, but with a high price

China has approved the sale of 5 million Xbox One units, opening the way for Microsoft to make a big splash in the country's emerging console sector.

Microsoft's Chinese partner BesTV revealed the figure in a Tuesday earnings statement. The Chinese version of the Xbox One goes on in China on Sept. 23, after the country ended a 13-year-old ban on the import of foreign game consoles.

Although China often censors gaming content to weed out excessive violence, the approval of 5 million Xbox One units signals that the country's government is still giving ample room for actual device sales.

BesTV, a provider of Internet television services, is confident the Xbox One will rake in big profits over time. The industry is projecting that China's console gaming market has the potential to sell over 50 million units over the next five years, the company said.

The Xbox One first launched in western markets last November, with total shipments reaching 5 million units in April.

Chinese gamers have been looking forward to launch of the local version. But last month Microsoft revealed that the Chinese version of the Xbox One will cost consumers 3,699 yuan (US$600), $200 more than the U.S. version.

Despite the price, some local gaming merchants and experts believe the Xbox One will still attract customers. Microsoft and BesTV are bringing aboard local vendors and developers to create games and sell the system across the country.


Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags Game platformsMicrosoftregulationgamesXboxBesTVgovernment

Featured

Slideshows

Tight lines as Hooked on Lenovo catches up at Great Barrier Island

Tight lines as Hooked on Lenovo catches up at Great Barrier Island

​Ingram Micro’s Hooked on Lenovo incentive programme recently rewarded 28 of New Zealand's top performing resellers with a full-on fishing trip at Great Barrier Island for the third year​ in a row.

Tight lines as Hooked on Lenovo catches up at Great Barrier Island
Inside the AWS Summit in Sydney

Inside the AWS Summit in Sydney

As the dust settles on the 2017 AWS Summit in Sydney, ARN looks back an action packed two-day event, covering global keynote presentations, 80 breakout sessions on the latest technology solutions, and channel focused tracks involving local cloud stories and insights.

Inside the AWS Summit in Sydney
Channel tees off on the North Shore as Ingram Micro hosts annual Cure Kids Charity golf day

Channel tees off on the North Shore as Ingram Micro hosts annual Cure Kids Charity golf day

Ingram Micro hosted its third annual Cure Kids Charity Golf Tournament at the North Shore Golf Club in Auckland. In total, 131 resellers, vendors and Ingram Micro suppliers enjoyed a round of golf consisting of challenges on each of the 18 sponsored holes, with Team Philips taking out the top honours.

Channel tees off on the North Shore as Ingram Micro hosts annual Cure Kids Charity golf day
Show Comments