Menu
Reducing IT complexity crucial for business success: Forrester

Reducing IT complexity crucial for business success: Forrester

Analyst firm cautions businesses of adopting a digital bolt-on strategy.

To succeed in today’s business environment, the complexity around products and services needs to be taken out.

That is according to Forrester Research CIO professionals advisor vice president, John Brand, who spoke about the transformation of digital businesses at the analyst firm’s CIO Summit in Sydney.

“Simplicity is the only thing that makes a difference to customer,” he said.

“They don’t care about your internal structures or the way you account for things.”

Instead, Brand said consumers view a product as being an “elegant item or service,” as well as whether the experience is good.

One example Brand uses to illustrate his point in the Nike+ FuelBand, a wearable piece of technology that he said provides a “very seamless experience.”

“There is not many buttons or flashing lights to make users feel warm and fuzzy about it being a smart piece of technology,” he said.

Brand adds products such as the FuelBand demonstrates how our expectations of technology have changed, where smart technology is “not about flashing light and lots of buttons.”

“It’s about not much at all, and that's considered good technology now,” he said.

Read more: Capgemini named APAC leader in business intelligence: Forrester

Keeping it simple

The customer experience has been a strong focus for businesses, though Brand said many have responded with only a “digital bolt-on strategy.”

Brand highlight one large organisation that has 150 mobile applications available to customers.

“Most of us have to update two or three applications, but imagine receiving 150 application updates from one company,” he said.

Read more: Are you ready for the digital economy?

To succeed in today's digital environment, Brand recommends organisations move away from this idea of a digital bolt-on.

“It can’t be just something we can tack onto the business with someone behind the curtain doing a little bit of smoke and mirrors,” he said.

Patrick Budmar covers consumer and enterprise technology breaking news for IDG Communications. Follow Patrick on Twitter at @patrick_budmar.


Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags digital businessapplicationsNike+Nike FuelBandCIO SummitForrester ResearchCIO

Featured

Slideshows

Kiwi channel comes together for another round of After Hours

Kiwi channel comes together for another round of After Hours

The channel came together for another round of After Hours, with a bumper crowd of distributors, vendors and partners descending on The Jefferson in Auckland. Photos by Maria Stefina.​

Kiwi channel comes together for another round of After Hours
Consegna comes to town with AWS cloud offerings launch in Auckland

Consegna comes to town with AWS cloud offerings launch in Auckland

Emerging start-up Consegna has officially launched its cloud offerings in the New Zealand market, through a kick-off event held at Seafarers Building in Auckland.​ Founded in June 2016, the Auckland-based business is backed by AWS and supported by a global team of cloud specialists, leveraging global managed services partnerships with Rackspace locally.

Consegna comes to town with AWS cloud offerings launch in Auckland
Veritas honours top performing trans-Tasman partners

Veritas honours top performing trans-Tasman partners

Veritas honoured its top performing partners across the channel in Australia and New Zealand, recognising innovation and excellence on both sides of the Tasman. Revealed under the Vivid lights in Sydney, Intalock claimed the coveted Partner of the Year 2017 (Pacific) award, with Data#3 acknowledged for 12 months of strong growth across the market. Meanwhile, Datacom took home the New Zealand honours, with Global Storage and Insentra winning service provider and consulting awards respectively. Dicker Data was recognised as the standout distributor of the year, while Hitachi Data Systems claimed the alliance partner award. Photos by Bob Seary.

Veritas honours top performing trans-Tasman partners
Show Comments