Menu
EstarOnline targets growth in NZ and Oz

EstarOnline targets growth in NZ and Oz

The Christchurch-based ecommerce company has released an API to enable customers to control their data better, and further additions and upgrades will be launched as they are ready, states the CEO.

Christchurch based EstarOnline, which provides ecommerce platform and solutions to Australasian customers, is planning to grow its headcount in New Zealand and Australia.

“We have been growing strongly over the years and we will be looking to continue that growth. We want to add to our headcount both in NZ and in Melbourne. Around 50 per cent of our revenue is international in nature, and most of that is from Australia. We are currently in a recruitment process and will look to add people there,” says Andy Brown, CEO of the firm.

“Ultimately we work on a SaaS model. Being able to provide services from anywhere means more of the globe is an aspiration for the company. However, I am not yet sure how that will work in terms of timelines. The key thing now is to get established and have a foothold in Australia, and then look to expand beyond that,” he adds.

The company recently released a new API suite after completing a Callaghan Innovation-funded R&D project. The API provides direct access to EstarOnline’s ecommerce engine and is intended to give retailers greater control over their own data, offering new ways to utilise product, customer, sales and delivery information.

“We wanted to give customers the capability to take advantage of all their data, and be able to use that in strategies to grow sales. Customers had a wealth of data sitting in websites and we wanted to give an interface to be able to pull that and use it in ways that could drive customer acquisitions and innovation. We wanted to provide a richer tool set to excel in the online space,” says Brown.

According to the company, the project took around nine months development time but retailers are already leveraging the API to integrate physical POS, ERP and CRM systems and obtain a single view of the customer.

According to Brown, the company continues to work on further additions to its ecommerce platform and these will be launched as and when they are seen to be ready.

“We want to give our customers a new interface to mange their system and richer tool sets to increase convertion and generate more sales, while reducing their cost to fulfil those. We are working on a refresh of the administrative interface of the platform to enable that.

“Another significant project that we are undertaking is a stand-alone logistics solution. This will be made available to the market around July next year as a service,” states Brown.

Read more: ACI acquires Retail Decisions for fraud prevention

“We have good key brands and it is all about enabling our clients to excel in the online retail space, gain customers, increase sales reach and work on efficiency. It is about partnership and our clients as we move forward,” Brown concludes.

EstarOnline was established in 1998 and its clients include EziBuy, Country Road, Briscoe Group, TS14 Plus and Rodd and Gunn.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags APIR&DecommerceCallaghan Innovationchristchurchretail technologyEstaronlineecommerce platform

Events

Featured

Slideshows

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

This year’s Reseller News 30 Under 30 Tech Awards were held as an integral part of the first entirely virtual Emerging Leaders​ forum, an annual event dedicated to identifying, educating and showcasing the New Zealand technology market’s rising stars. The 30 Under 30 Tech Awards 2020 recognised the outstanding achievements and business excellence of 30 talented individuals​, across both young leaders and those just starting out. In this slideshow, Reseller News honours this year's winners and captures their thoughts about how their ideas of leadership have changed over time.​

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners
Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security

Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security

This exclusive Reseller News Exchange event in Auckland explored the challenges facing the partner community on the cloud security frontier, as well as market trends, customer priorities and how the channel can capitalise on the opportunities available. In association with Arrow, Bitdefender, Exclusive Networks, Fortinet and Palo Alto Networks. Photos by Gino Demeer.

Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security
Reseller News welcomes industry figures at 2020 Hall of Fame lunch

Reseller News welcomes industry figures at 2020 Hall of Fame lunch

Reseller News welcomed 2019 inductees - Leanne Buer, Ross Jenkins and Terry Dunn - to the fourth running of the Reseller News Hall of Fame lunch, held at the French Cafe in Auckland. The inductees discussed the changing face of the IT channel ecosystem in New Zealand and what it means to be a Reseller News Hall of Fame inductee. Photos by Gino Demeer.

Reseller News welcomes industry figures at 2020 Hall of Fame lunch
Show Comments