Kroll Ontrack’s research has found 25 per cent of local partners are offering a deduplication service to their customers.
Asia Pacific general manager, Adrian Briscoe, said the Channel Partner Survey indicated further room for growth.
“We have a lot of duplication of structured data that we recover,” he said.
Briscoe points to how many users tend to have a single, large hard drive and amalgamate all their data sources to the one device, in the process creating a single point of failure.
With unstructured data, Briscoe said there are often multiple copies of the same documents and de-duplication is needed.
“As data keeps on growing at the speed it is, necessary services need to be out there to make sense of the trend,” he said.
The survey also found 96 per cent of partners are reselling Ontrack data recovery services, 47 per cent are offering backup in the Cloud, and 68 per cent have data destruction and erasure services.
Briscoe said there is an uptake of partners offering backup in the Cloud, as well as data erasing.
“A growing number of devices hold sensitive data, yet the laws around retaining or holding data are tightening year after year,” he said.
The connected continent
In February, the ABS put out statistics that said 7.3 million households have the Internet, which translates to 83 per cent of Australian households.
Briscoe said Australia is a “country wired for devices,” yet only 14 per cent of users are backing up data.
“The fact remains that people lose data, and 65 per cent of our work comes into the lab from physical hardware failure,” he said.
One thing that could be improved is the channel educating customers that an option for data recovery exists.
“We’re trying to educate our channel partners if they have customers coming in, then there is an opportunity to recover data.
Patrick Budmar covers consumer and enterprise technology breaking news for IDG Communications. Follow Patrick on Twitter at @patrick_budmar.