Menu
Lateral to list on the NZAX

Lateral to list on the NZAX

An initial compliance listing will be followed by a period of capital-raising to achieve $1.5 million with qualifying investors.

Lateral Corporation, providers of mobile interactive products and services, intends to list on the NZAX.

An initial compliance listing will be followed by a period of capital-raising to achieve $1.5 million with qualifying investors. The funds will be used to fund growth ambitions across several markets including Australia, the UK and USA.

According to Lateral, the two converging trends of modern smartphones equipped with HTML5 and the introduction of new generation direct carrier billing in several key markets, allow the firm to reach and transact with an increasingly large volume of consumer traffic on mobile devices and to monetise those transactions.

Lateral’s Viaduct platform, designed for the smartphone market, creates and hosts cloud based, digital products, services and applications, manages sales and distribution, and bills customers.

Lateral CEO Roger Grice said, “Rather than building a single app to distribute through the Apple or Google app stores we’re developing a digital supply chain. In the upcoming world, where apps migrate to the Cloud, we believe this is a powerful strategy. We have spent the past 5 years developing our Viaduct platform, which not only develops apps, but can host other apps, enabling us to distribute and bill for third party digital products.”

Board Chairman, Dene Biddlecombe said, “We are in a really exciting place right now. With the bulk of development completed, we are ready to get our next generation of products into the smartphone market and put a meaningful marketing budget behind them. The timing is right for Lateral to raise additional funds to accelerate these growth plans.”

The majority of Lateral’s business comes from Australia, with its mobile interactive services like OZchat.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags mobile servicesmobile appsmobile paymentdirect carrier billingLateralLateral corporationViaduct platform

Featured

Slideshows

Meet the leading female front runners of the Kiwi channel

Meet the leading female front runners of the Kiwi channel

Reseller News honoured the leading female front runners of the New Zealand channel at the 2018 Women in ICT Awards (WIICTA) in Auckland. The awards honoured standout individuals across seven categories, spanning Entrepreneur; Innovation; Rising Star; Shining Star; Community; Technical and Achievement.

Meet the leading female front runners of the Kiwi channel
Meet the top performing customer-centric Microsoft channel partners

Meet the top performing customer-centric Microsoft channel partners

Microsoft honoured leading partners across the channel following a year of customer innovation and market growth in New Zealand. The 2018 Microsoft Partner Awards recognised excellence within the context of the end-user, spanning a host of emerging and established providers.

Meet the top performing customer-centric Microsoft channel partners
Reseller News launches new-look Awards at 2018 Judges’ Lunch

Reseller News launches new-look Awards at 2018 Judges’ Lunch

Introducing the Reseller News Innovation Awards, launched to the channel at the 2018 Judges’ Lunch in Auckland. With more than 70 judges now part of the voting panel, the new-look awards will reflect the changing dynamics of the channel, recognising excellence across customer value and innovation - spanning start-ups, partners, distributors and vendors.

Reseller News launches new-look Awards at 2018 Judges’ Lunch
Show Comments