Menu
Apple losing its grip as top tablet company

Apple losing its grip as top tablet company

Android and Windows tablet vendors are creeping in on Apple's top spot, IDC said.

Apple's grip on the tablet is loosening, with the iPad losing ground during the second quarter this year to Android and Windows tablets.

Meanwhile, total tablet shipments declined by 1.5 percent from the first quarter, though IDC said that it "believes the market will experience positive but slower growth in 2014 compared to the previous year."

Worldwide tablet shipments totaled 49.3 million units during the second quarter, increasing by 11 percent compared to the same quarter the previous year, according to research released by IDC on Thursday.

Apple held on to the top spot, but Samsung, Lenovo and Asus are slowly creeping up in market share. Apple tablet shipments totaled 13.3 million units, declining by 9.3 percent year over year. The company held a 26.9 percent market share.

The tablet market is entering a "new phase" in which smaller vendors are levelling the playing field and market share, said Jitesh Ubrani, a research analyst at IDC, in a statement.

Apple and analysts have attributed the iPad decline to economically weak markets and slow refreshes of tablets on the part of users, who are on to devices for longer-than-expected periods.

Last week Apple and IBM struck a deal to jointly sell the iPhone and iPad to big companies. Enterprise-specific tablet offerings could boost iPad sales in the second half, said Jean Philippe Bouchard, research director for tablets at IDC.

Apple's biggest threat is Samsung, which sold 8.5 million tablets during the second quarter, raising its market share by 1.6 percent year over year. Shipments from third place Lenovo rose year over year by 64 percent to 2.4 million units, overtaking fourth place Asustek, whose shipments totaled 2.3 million units, rising by 13.1 percent. In fifth place was the struggling Acer, whose shipments declined by 36.3 percent.

Outpacing the top five tablet companies combined, in terms of market share growth, was the group of "other" companies, which includes Google, Amazon and other no-name vendors selling unbranded tablets at low prices. The shipments of low-cost Android tablets has grown in developing countries, and has been instrumental in bringing tablet prices down.

IDC's quarterly tablet numbers also count hybrids with detachable screens that can function as tablets.

Agam Shah covers PCs, tablets, servers, chips and semiconductors for IDG News Service. Follow Agam on Twitter at @agamsh. Agam's e-mail address is agam_shah@idg.com


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags tabletsAppleLenovohardware systemsSamsung Electronics

Featured

Slideshows

Meet the leading customer-centric Microsoft channel partners

Meet the leading customer-centric Microsoft channel partners

Microsoft honoured leading partners across the channel following a year of customer innovation and market growth in New Zealand. The 2018 Microsoft Partner Awards recognised excellence within the context of the end-user, spanning a host of emerging and established providers.

Meet the leading customer-centric Microsoft channel partners
Reseller News launches new-look Awards at 2018 Judges’ Lunch

Reseller News launches new-look Awards at 2018 Judges’ Lunch

Introducing the Reseller News Innovation Awards, launched to the channel at the 2018 Judges’ Lunch in Auckland. With more than 70 judges now part of the voting panel, the new-look awards will reflect the changing dynamics of the channel, recognising excellence across customer value and innovation - spanning start-ups, partners, distributors and vendors.

Reseller News launches new-look Awards at 2018 Judges’ Lunch
Show Comments