Menu
Webroot launches new channel program

Webroot launches new channel program

Security vendor introduces new sales and marketing tools to better support partners and resellers.

Webroot has unveiled a new channel program with improved market-specific tools and resources.

Dubbed Channel Edge, the program comes with sales and marketing tools designed to help partners at every stage of the sales cycle.

Worldwide consumer and SMB sales vice-president, David Bennett, said empowered partners and resellers are necessary to grow the security vendor’s stake in the SMB market.

“Having a strong partner enablement program is very key to our success,” he said.

Partners who meet a minimum quarterly revenue attainment are able to enrol as Elite Resellers and gain access to qualified sales leads, sales incentives, and a dedicated channel account manager.

“Our objective is to increase our network of highly-skilled and motivated partners with deep expertise in our products, so our users get the best experience possible from pre-sales evaluation to post-sales support,” Bennett said.

Power to the reseller

The Channel Edge program comes with Web Content Syndication, which provides product content, trial software downloads and whitepapers directly to a partner’s website.

“All of the information is updated automatically from our end, so partners and their customers always have the most current materials,” Bennett said.

Read more: Cyberoam, SnapperNet discounts products for educational institutions

Sales and marketing materials can be accessed by partners and resellers from the Resource Centre, while the Social Syndication module allows content to be pushed through multiple social media sites.

“Partners can become savvy security thought leaders and an influential voice in promoting security solutions and services to their prospects,” Bennett said.

Patrick Budmar covers consumer and enterprise technology breaking news for IDG Communications. Follow Patrick on Twitter at @patrick_budmar.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags Webrootresellerschannel programpartners

Featured

Slideshows

EDGE 2018: Kiwis kick back with Super Rugby before NZ session

EDGE 2018: Kiwis kick back with Super Rugby before NZ session

New Zealanders kick-started EDGE 2018 with a bout of Super Rugby before a dedicated New Zealand session, in front of more than 50 partners, vendors and distributors on Hamilton Island.​

EDGE 2018: Kiwis kick back with Super Rugby before NZ session
EDGE 2018: Kiwis assess key customer priorities through NZ research

EDGE 2018: Kiwis assess key customer priorities through NZ research

EDGE 2018 kicked off with a dedicated New Zealand track, highlighting the key customer priorities across the local market, in association with Dell EMC. Delivered through EDGE Research - leveraging Kiwi data through Tech Research Asia - more than 50 partners, vendors and distributors combined during an interactive session to assess the changing spending patterns of the end-user and the subsequent impact to the channel.

EDGE 2018: Kiwis assess key customer priorities through NZ research
Show Comments