Menu
Salesforce.com's trademark infringement anything but social, lawsuit claims

Salesforce.com's trademark infringement anything but social, lawsuit claims

StrongView Systems wants an injunction against Salesforce.com's use of the Social Studio brand name

Salesforce.com recently launched a new product called Social Studio in spite of the fact that an existing, competing product had already used that name for years, marketing software vendor StrongView Systems alleges in a new trademark-infringement lawsuit.

Social Studio, which was launched in May, combines Salesforce.com's Radian6 social media monitoring software with its Buddy Media content publishing platform.

But StrongView had already obtained a trademark for that name in 2010, according to its lawsuit filed last week in U.S. District Court for the Northern District of California.

Salesforce.com's Social Studio competes directly with StrongView's product of the same name, the suit states. In addition, Salesforce.com uses a similar color scheme to one StrongView has used to promote its product suite, it adds.

Salesforce.com either "knew, or should have known of StrongView's prior use and established rights," the suit alleges. Even after notifying Salesforce.com in writing of its infringement, the vendor is still using the Social Studio brand name and the similar color scheme, it adds.

StrongView's business has already been harmed by Salesforce.com's actions and will continue to be unless the court takes action, the suit claims, although it does not place a specific monetary value on the alleged damages.

The company wants the court to issue an injunction against Salesforce.com barring it from using the trademark, and to order that all Salesforce.com references and marketing materials bearing the Social Studio name be "disabled, removed and destroyed." It also wants a declaration that Salesforce.com knowingly infringed its trademark, and assorted damages.

A Salesforce.com spokeswoman said Monday the company doesn't comment on pending litigation.

It's not clear how the dispute will shake out, but Salesforce.com's much deeper pockets could give it an edge in court over StrongView if the case isn't settled.

Don't expect a protracted legal battle, according to one observer.

"Most trademark disputes are quickly resolved, often because it is easier for an accused infringer to change marks than to litigate," said Scott Daniels, a partner with the Washington, D.C., intellectual-property law firm Westerman, Hattori, Daniels and Adrian, via email.

It's common for accused infringers to argue that a trademark is invalid, "though here the issuance of a registration for the mark makes that argument of invalidity quite difficult," Daniels added.

Chris Kanaracus covers enterprise software and general technology breaking news for The IDG News Service. Chris' email address is Chris_Kanaracus@idg.com


Follow Us

Join the newsletter!

Error: Please check your email address.

Tags StrongView SystemsCustomer Relationship ManagementapplicationsSalesforce.comCivil lawsuitslegalsoftware

Featured

Slideshows

Sizing up the NZ security spectrum - Where's the channel sweet spot?

Sizing up the NZ security spectrum - Where's the channel sweet spot?

From new extortion schemes, outside threats and rising cyber attacks, the art of securing the enterprise has seldom been so complex or challenging. With distance no longer a viable defence, Kiwi businesses are fighting to stay ahead of the security curve. In total, 28 per cent of local businesses faced a cyber attack last year, with the number in New Zealand set to rise in 2017. Yet amidst the sensationalism, media headlines and ongoing high profile breaches, confusion floods the channel, as partners seek strategic methods to combat rising sophistication from attackers. In sizing up the security spectrum, this Reseller News roundtable - in association with F5 Networks, Kaspersky Lab, Tech Data, Sophos and SonicWall - assessed where the channel sweet spot is within the New Zealand channel. Photos by Maria Stefina.

Sizing up the NZ security spectrum - Where's the channel sweet spot?
Show Comments