Menu
Salesforce.com's trademark infringement anything but social, lawsuit claims

Salesforce.com's trademark infringement anything but social, lawsuit claims

StrongView Systems wants an injunction against Salesforce.com's use of the Social Studio brand name

Salesforce.com recently launched a new product called Social Studio in spite of the fact that an existing, competing product had already used that name for years, marketing software vendor StrongView Systems alleges in a new trademark-infringement lawsuit.

Social Studio, which was launched in May, combines Salesforce.com's Radian6 social media monitoring software with its Buddy Media content publishing platform.

But StrongView had already obtained a trademark for that name in 2010, according to its lawsuit filed last week in U.S. District Court for the Northern District of California.

Salesforce.com's Social Studio competes directly with StrongView's product of the same name, the suit states. In addition, Salesforce.com uses a similar color scheme to one StrongView has used to promote its product suite, it adds.

Salesforce.com either "knew, or should have known of StrongView's prior use and established rights," the suit alleges. Even after notifying Salesforce.com in writing of its infringement, the vendor is still using the Social Studio brand name and the similar color scheme, it adds.

StrongView's business has already been harmed by Salesforce.com's actions and will continue to be unless the court takes action, the suit claims, although it does not place a specific monetary value on the alleged damages.

The company wants the court to issue an injunction against Salesforce.com barring it from using the trademark, and to order that all Salesforce.com references and marketing materials bearing the Social Studio name be "disabled, removed and destroyed." It also wants a declaration that Salesforce.com knowingly infringed its trademark, and assorted damages.

A Salesforce.com spokeswoman said Monday the company doesn't comment on pending litigation.

It's not clear how the dispute will shake out, but Salesforce.com's much deeper pockets could give it an edge in court over StrongView if the case isn't settled.

Don't expect a protracted legal battle, according to one observer.

"Most trademark disputes are quickly resolved, often because it is easier for an accused infringer to change marks than to litigate," said Scott Daniels, a partner with the Washington, D.C., intellectual-property law firm Westerman, Hattori, Daniels and Adrian, via email.

It's common for accused infringers to argue that a trademark is invalid, "though here the issuance of a registration for the mark makes that argument of invalidity quite difficult," Daniels added.

Chris Kanaracus covers enterprise software and general technology breaking news for The IDG News Service. Chris' email address is Chris_Kanaracus@idg.com

Subscribe here for up-to-date channel news

Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags StrongView SystemsCustomer Relationship ManagementapplicationsSalesforce.comCivil lawsuitslegalsoftware

Featured

Slideshows

Tight lines as Hooked on Lenovo catches up at Great Barrier Island

Tight lines as Hooked on Lenovo catches up at Great Barrier Island

​Ingram Micro’s Hooked on Lenovo incentive programme recently rewarded 28 of New Zealand's top performing resellers with a full-on fishing trip at Great Barrier Island for the third year​ in a row.

Tight lines as Hooked on Lenovo catches up at Great Barrier Island
Inside the AWS Summit in Sydney

Inside the AWS Summit in Sydney

As the dust settles on the 2017 AWS Summit in Sydney, ARN looks back an action packed two-day event, covering global keynote presentations, 80 breakout sessions on the latest technology solutions, and channel focused tracks involving local cloud stories and insights.

Inside the AWS Summit in Sydney
Channel tees off on the North Shore as Ingram Micro hosts annual Cure Kids Charity golf day

Channel tees off on the North Shore as Ingram Micro hosts annual Cure Kids Charity golf day

Ingram Micro hosted its third annual Cure Kids Charity Golf Tournament at the North Shore Golf Club in Auckland. In total, 131 resellers, vendors and Ingram Micro suppliers enjoyed a round of golf consisting of challenges on each of the 18 sponsored holes, with Team Philips taking out the top honours.

Channel tees off on the North Shore as Ingram Micro hosts annual Cure Kids Charity golf day
Show Comments