Menu
New BlackBerry COO is ex-Sybase exec Marty Beard

New BlackBerry COO is ex-Sybase exec Marty Beard

BlackBerry has recruited a new chief operating officer, Marty Beard, recently CEO of cloud customer service company LiveOps and before that an executive at Sybase.

Beard's responsibilities will include marketing, BlackBerry 10 application development and customer care, BlackBerry said Monday.

He is just the latest Sybase veteran to come aboard after ex-Sybase CEO John Chen became CEO and chairman of BlackBerry last November.

Other Sybase alumni now at the Canadian smartphone pioneer include BlackBerry's Senior Vice President of Marketing Mark Wilson, who served as head of corporate and field marketing at Sybase, and Global Sales President Eric Johnson, who held a number of senior vice president roles at Sybase, including general manager for North America and general manager for financial services, a sales role.

BlackBerry's previous COO, Kristian Tear, left three weeks after Chen's arrival in a management shake-up that also saw the departure of Chief Marketing Officer Frank Boulben and Chief Financial Officer Brian Bidulka.

The business-to-business background of the recent recruits will be useful as Chen attempts to refocus BlackBerry on its enterprise customers. The company is returning to its QWERTY roots with its next smartphone, the BlackBerry Passport, which will have a wide keyboard topped by a 4.5-inch square screen said to be suited to viewing spreadsheets. But if he can't make money from phones, Chen plans to quit the hardware business, he said back in April. The company has extended its BlackBerry Messenger (BBM) service to Android and iOS phones, and has just begun a beta test of the Windows Phone version. Its multi-platform mobile device management and security tools for enterprise customers, such as BBM Protected, an encrypted version of BBM, also still command the company some respect.

Chen, Beard and the rest of the old Sybase gang have their work cut out for them, though: BlackBerry may have scraped together a small profit in the three months to May 31, but its revenue fell 69 percent compared to a year earlier, and sales of the company's handsets are in free fall. The company sold 2.6 million phones in the quarter to end May, down from 3.4 million the previous quarter and 6.8 million a year earlier.

Peter Sayer covers open source software, European intellectual property legislation and general technology breaking news for IDG News Service. Send comments and news tips to Peter at peter_sayer@idg.com.


Follow Us

Join the newsletter!

Error: Please check your email address.

Tags Blackberrybusiness issuespersonnelconsumer electronicssmartphones

Featured

Slideshows

Tech industry comes together as Lexel celebrates turning 30

Tech industry comes together as Lexel celebrates turning 30

Leading figures within the technology industry across New Zealand came together to celebrate 30 years of success for Lexel Systems, at a milestone birthday occasion at St Matthews in the City.​

Tech industry comes together as Lexel celebrates turning 30
HP re-imagines education through Auckland event launch

HP re-imagines education through Auckland event launch

HP New Zealand held an inaugural Evolve Education event at Aotea Centre in Auckland, welcoming over 70 principals, teachers and education experts to explore ways of shaping and enhancing learning using technology.

HP re-imagines education through Auckland event launch
Reseller News ICT Industry Awards 2017 - Meet the winners...

Reseller News ICT Industry Awards 2017 - Meet the winners...

Reseller News honoured the industry’s finest on a standout evening for the New Zealand channel, recognising the achievements of established and emerging partners on a memorable night in Auckland.

Reseller News ICT Industry Awards 2017 - Meet the winners...
Show Comments