Menu
Baidu launches search engine for Brazil

Baidu launches search engine for Brazil

Baidu plans on establishing a research center in the country

Baidu's offices in Beijing.

Baidu's offices in Beijing.

China's Baidu is stepping into another major market with a search engine geared for Brazil, and is preparing to set up a research and development center in the country.

The search engine formally launched on Friday. With a Portuguese language interface, it offers Web, image and video search, along with a link to Baidu's "Postbar" product, an online forum.

The Brazil site marks Baidu's first international move in search since its Japan search engine launched in 2007.

The company has long led in its home market as China's largest search provider, with a 60 percent share, according to Internet analytics site CNZZ.com. But Baidu has yet to achieve that kind of success in Japan, where Yahoo and Google reign.

With the Brazil site, Baidu is trying yet again, in a country with a population of 200 million. That market, however, is dominated by Google with a 98 percent share in Brazil last year, according to Internet marketing firm Return On Now.

The Chinese company is signaling it wants to tap talent in Brazil. Baidu is establishing a research center in the country, and is in discussions to partner with several local universities, said company spokesman Kaiser Kuo via email.

Baidu has ambitions to eventually become a household name internationally, at a time when other Chinese Internet firms are also eyeing opportunities in foreign markets. Rival Tencent, a social networking and gaming company, has been promoting its messaging app, WeChat, in a emerging markets with some success. But so far, China's top Internet companies are still largely focused on the home market.

In addition to Brazil, Baidu will probably launch search offerings in Thailand and Egypt in the next month, Kuo said.

The two sites are already available online in beta versions at www.baidu.com.eg and www.baidu.co.th.


Follow Us

Join the newsletter!

Error: Please check your email address.

Tags internetsearch enginesbaidu

Featured

Slideshows

Looking back at the top 15 M&A deals in NZ during 2017

Looking back at the top 15 M&A deals in NZ during 2017

In 2017, merger and acquisitions fever reached new heights in New Zealand, with a host of big name deals dominating the headlines. Reseller News recaps the most important transactions of the Kiwi channel during the past 12 months.

Looking back at the top 15 M&A deals in NZ during 2017
Kiwi channel closes 2017 with After Hours

Kiwi channel closes 2017 with After Hours

The channel in New Zealand came together to celebrate the close of 2017, as the final After Hours played out in front of a bumper Auckland crowd.

Kiwi channel closes 2017 with After Hours
Meet the top performing HP partners in NZ

Meet the top performing HP partners in NZ

HP honoured leading partners across the channel at the Partner Awards 2017 in New Zealand, recognising excellence across the entire print and personal systems portfolio.

Meet the top performing HP partners in NZ
Show Comments