Seamless Wi-FI in NZ is up to the carriers: Ruckus

Seamless Wi-FI in NZ is up to the carriers: Ruckus

According to Ruckus' country sales manager in NZ, the country has been a strong market for the company, with growth occurring on both the carrier and enterprise sides.

New Zealand might see offerings like San Francisco’s Hotspot 2.0 service by the end of this year or early next year, but this would depend on the carriers in the country.

“It is up to the carriers in the country. I do think they are capable of it now. The good thing is that what one does, the other is likely to follow through on,” Ruckus Wireless NZ country sales manager, Renilda Saguil, said .

The cities of San Francisco and San Jose used Ruckus’ Smart WiFi equipment to create the municipal Hotspot 2.0 services. The service allows Hotspot 2.0 capable devices to automatically join a Wi-Fi Hotspot 2.0 service whenever the user enters the service area, and is meant to rival cellular coverage for broadband access.

“The first release of the service is the one where seamless authentication is allowed on devices with SIM cards. The second release is seamless even without a SIM card, allowing laptops and tablets to tap into the service automatically," Saguil said

"That is what San Francisco and San Hose has now. That is a tricky one, because if the carriers want to integrate it into the core network, your user credentials should be connected to your mobile and the Wi-Fi network. It is a bit difficult and might take a long time.”

According to Saguil, NZ has been a strong market for the company, with growth occurring on both the carrier and enterprise sides.

“Ruckus has successfully branched out into other sectors such as service providers, retail and warehousing, while remaining a strong provider in the education market. I am proud to say that in the last two-and-a-half years we have diversified and have grown enormously,” she said.

Ruckus works through two distributors in the country – Connector Systems and Exeed – and both have potential to expand into new markets, including the likes of age care, Saguil said.

“It is a very strong channel market for Ruckus. Even though I have a very strong relationship with carriers they still go to my disties. There is very minimum conflict between the two. When I see deals they are very different. At the last revenue check, Exeed was doing more outside the education market, around 80 per cent non-education. Connector Systems is very strong in the education market,” she said.

Read more: Tomizone to confirm global distributor near the end of the year

The company has around 192 partners on the ground in the country through the two disties. However, only around 12 are the top partners who are making it big, according to Saguil.

“Partners have always been applying to be at Ruckus. I would encourage partners that are focused outside of education. The guys who start with age care get a different discount scheme and we support them with on-site surveys and other elements. What’s also exciting about age-care is that we create managed service demands, like subscriber access management. That provides monthly recurring return for the partner,” she said.

Saguil agreed though that very few of the current set of partners are capable of monthly billing.

“When I have needs I just go to the same five resellers, because I want to make sure that I have the best service delivery. But we are getting there. We are training them. It is not the knowledge, it is the willingness to invest. It is the mindset. We have seen that those who invest the time they get big bucks, because they are satisfying a need,” Saguil said.

Read more: Ruckus targets retail with Wi-Fi tracking

“We have Dog Days that are being run in the US. They don’t focus on Ruckus technology. They focus on evolving markets and how to tap into them. This includes the likes of subscriber access management, location based services, hotspots, - we are educating our partners about these. When they see the advantages of service provision, they get less scared of the time and resources they would need to put in to make it work.

“Aside from that education, a drive to make it happen will only occur when it is a win-win situation. We need to incentivise them, see that they are investing enough time and make sure that we are investing enough time to make it work.”

She added Ruckus New Zealand might take on one more full-time employee, but will not grow greatly in numbers, since it is focused on being a channel player.

Follow Us

Join the newsletter!


Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags wirelessWiFiHealthcarehotspoteXeedRuckus WirelessSan FranciscoRuckusConnector SystemsHotspot 2.0San JoseRenilda Saguilage caresmart wifi

Brand Post

How to become the best IT MSP

This article provides guidance for managed service providers (MSPs) that want to grow their business. It is also useful for any IT service provider looking to move from the break-fix model to managed IT services.



Reseller News Innovation Awards 2019: meet the winners

Reseller News Innovation Awards 2019: meet the winners

Reseller News honoured the standout players of the New Zealand channel in front of more than 480 technology leaders in Auckland on 23 October, recognising the achievements of top partners, emerging entrants and innovative start-ups.

Reseller News Innovation Awards 2019: meet the winners
Malwarebytes shoots the breeze with channel, prospects

Malwarebytes shoots the breeze with channel, prospects

A Kumeu, Auckland, winery was the venue for a Malwarebytes event for partner and prospect MSPs - with some straight shooting on the side. The half-day getaway, which featured an archery competition, lunch and wine-tasting aimed at bringing Malwarebytes' local New Zealand and top and prospective MSP partners together to celebrate recent local successes, and discuss the current state of malware in New Zealand. This was also a unique opportunity for local MSPs to learn about how they can get the most out of Malwarebytes' MSP program and offering, as more Kiwi businesses are targeted by malware.

Malwarebytes shoots the breeze with channel, prospects
Show Comments