Menu
A10 Networks targets channel growth with new partner program

A10 Networks targets channel growth with new partner program

Core benefits include vendor investments in program offerings, profitability, and training/tools

Application networking company, A10 Networks, has launched its new A10 Affinity Partner Program in Australia and New Zealand.

Core benefits of the new program include vendor investments in program offerings, profitability, and training/tools.

The three-tier program (platinum, gold, and bronze) includes a channel partner onboarding program which prepares partners with foundational and solution selling knowledge of A10 capabilities.

The sales and technical training includes information on how A10 will enable partner success, positioning and pitching A10 enterprise and virtualisation solutions, and sales assessment.

Other highlights include:

  • Deal registration rewards partners who make investments in customer development with significant extra discounts for deal registration.
  • New and enhanced online tools (for example, a redesigned partner portal).
  • All three A10 Thunder Series product lines are covered in the new program: Application Delivery Controller (ADC), Threat Protection System (TPS), and Carrier Grade Networking (CGN).

A10 Networks managing director, A/NZ, Greg Barnes, claims the new A10 Affinity Program "is the best partner program I have seen in my career as a vendor. It empowers our partners to drive engagement, inspire growth, and become more successful.”

He said the company was making a significant investment in expanding its channel resources, providing training on solutions such as the Thunder Series, and developing certification.

“The new A10 Affinity Partner Program empowers our partners to drive customer engagement and fuel growth,” said Kirsten Lee, A10 Networks vice-president of worldwide channels. “Our data shows that a significant part of our customer base will buy in excess of eight times their initial purchase; that says a lot about the value we give partners. ‘Affinity’ implies linkage and that is exactly how we plan to go to market together - delivering a first-class experience to our mutual prospects and customers.”

Commercial Director of WhiteGold Solutions, Leigh Howard, said, "As A10 Networks’ sole distribution partner across the A/NZ region, we are very excited to be launching the new Affinity Partner Program to our entire partner community of systems integrators, value-added resellers and service providers.”

He said the program offered true tangible value to the aspiring A10 reseller, in terms of partner profitability, extensive training and enablement, and online tools to enhance marketing capability and build business success.

"We will be utilising this program as the defining framework for recruiting and enabling new resellers into the A10 Networks partner community," he said.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags whitegold solutionsA10 Networksapplication networkingCarrier Grade Networking (CGN)Threat Protection System (TPS)Application Delivery Controller (ADC)

Featured

Slideshows

Leading female front runners of the Kiwi ICT industry honoured at 2019 WIICTA

Leading female front runners of the Kiwi ICT industry honoured at 2019 WIICTA

Reseller News has honoured the leading female front runners of the New Zealand ICT industry at the 2019 Women in ICT Awards (WIICTA) in Auckland. The awards recognised standout individuals across six categories, spanning Entrepreneur, Rising Star, Shining Star, Community, Technical and Achievement. Photos by Gino Demeer.

Leading female front runners of the Kiwi ICT industry honoured at 2019 WIICTA
Reseller News kicks off awards season in 2019 with Judges' Lunch

Reseller News kicks off awards season in 2019 with Judges' Lunch

The 2019 Reseller News Innovation Awards has kicked off with the Judges Lunch in Auckland with 70 judges in the voting panel. The awards will reflect the changing dynamics of the channel, recognising excellence across customer value and innovation - spanning start-ups, partners, distributors and vendors. Photos by Christine Wong.

Reseller News kicks off awards season in 2019 with Judges' Lunch
Reseller News welcomes industry figures for 2019 Hall of Fame lunch

Reseller News welcomes industry figures for 2019 Hall of Fame lunch

Reseller News welcomed 2018 inductees - Chris Simpson, Kendra Ross and Phill Patton - to the third running of the Reseller News Hall of Fame lunch, held at the French Cafe in Auckland. The inductees discussed the changing landscape of the technology industry in New Zealand, while outlining ways to attract a new breed of players to the ecosystem. Photos by Gino Demeer.

Reseller News welcomes industry figures for 2019 Hall of Fame lunch
Show Comments