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Embarcadero appoints Soft Solutions as NZ disti for entire product range

Embarcadero appoints Soft Solutions as NZ disti for entire product range

According to the firm, Soft Solutions will develop the market for the firm’s multi-device application development solutions.

Embarcadero Technologies, a provider of software solutions for application and database development, has appointed Soft Solutions as New Zealand distributor for its entire product range, including its tools for application developers.

Soft Solutions previously distributed Embarcadero’s database development tools. The firm’s development tools have been distributed by Developers Inc.and Activate NZ.

According to the firm, Soft Solutions will develop the market for the firm’s multi-device application development solutions for building natively compiled, multi-device apps from a single codebase.

“We see a great opportunity for partners to solve their customers’ multi-device development issues,” said Malcolm Groves, Embarcadero’s Sydney-based senior director, Asia Pacific and Japan. “Unlike traditional platform-specific tools for Windows, Apple and Android devices, our solutions target all the major platforms with a single development effort.”

“There are no plans to add more distributors. However, we will support and work with Soft Solutions on adding more resellers who best fit our technology and who require the use of Embarcadero development solutions to meet their customer needs,” said Groves.

According to Groves, the target market for the tools are application developers and organisations that use Microsoft tools, since they face the biggest challenge of rapidly delivering modern, high performance Apps on multiple platforms

“Firstly, there is an opportunity for resellers among developers that need to deploy apps on multiple devices,” said Aaron Bhashkar, BDM for Soft Solutions. “Secondly, we are seeing a lot of interest from tier one organisations which are simply not aware that they can use C++ or Delphi to develop iPhone and Android apps. Often they have been hiring external specialists for app development when they could be doing it themselves.”

Embarcadero has also launched the results of a new survey, which reveals that New Zealand companies that have developed Windows applications are now under pressure to develop mobile apps with 90 per cent receiving requests from users or business stakeholders.


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Tags software developmentdeveloperactivate new zealandEmbarcadero Technologiesmulti-device appsdevelopment toolDeveloper Incsoft solutionsActivate NZcode baseEmbarcaderomalcolm grovesAaron Bhaskar

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