Menu
Kiwi firm Wherescape targets expansion and growth

Kiwi firm Wherescape targets expansion and growth

The company, which has been around since the late 90s, started with two personnel. Now, it counts around 70 employees spread across the world, with its products being sold in around 15 countries.

Home-grown data warehousing specialists, Wherescape, is targeting global expansion, even as it continues work on the product side and changes the way it gains business.

“We recently opened an office in Singapore. Our focus is South East Asia to start with. You have to really manage growth. It is hard, you can’t just bite off everything. Our totally new markets are mainland Europe and Asia. We have customers in both but we have never had operations there. Our first mainland Europe person started in Belgium recently. There is a lot happening in the company,” says Michael Whitehead, CEO and founder of Wherescape.

“Our growth can be considered to be in two phases, although they overlap. The phase we are on now is moving from push to pull. We have traditionally found our customers in trade shows, and in most cases we are educating them on the firm and the product. We want to turn that around so customers have already heard of us and they are calling us actively to come in and help them with their data warehousing problems.

“The next thing we are really pushing on is big data. It is an interesting place at the moment. Look at all the metaphors of data science. Companies don’t run their businesses on science experiements, they run their businesses on follow-the-money mode. That is not here for the mainstream in big data yet. But it is coming. And so we have to make sure that as people follow the money on big data that we are right at centre of that,” adds Whitehead.

The company, which has been around since the late 90s, started with two personnel. Now, it counts around 70 employees spread across the world, with its products being sold in around 15 countries.

“Our first product was Red. Red makes building a data warehouse much faster and more efficient. And from the beginning the premise is that you will want to make changes to it. So the solution handles it that way and make it easier for customers to modify once it is up and running.

“Our 3D solution is relatively new. It helps customers understand the time, costs and quality factors of a project based on the data that is available and their requirements. Based on its calculations, customers can take a call on whether a project will deliver what they want of it, or whether they should hold it for the moment,” says Whitehead.

According to him, the firm is still in the process of defining user cases and building functionality into 3D, for which the firm sees huge potential.

“We notch around $21 million in revenue now. We have always been a profitable tech company. All our developers are here in NZ. We do a lot of short-tail consulting in international markets, and do long-tail consulting in NZ. The former is where we work with customers on training or a single project, while the latter is strategically aligning to help the firm over the long term,” says Whitehead.

Though most of its sales is done directly, the company does work with select partners in all the markets that it operates in.

“We have a number of resellers here. Guys like Montage out of Christchurch. The value proposition of our software is that we are going to save you a bunch of time and therefore money on building a data warehouse. If the resellers are implementation people, if you are worried that by automating it you are going to cut billable hours, then we don’t’ want to talk to you. That’s because they won’t use it properly and they won’t position the solution properly,” states Whitehead.

As the firm grows, and more interesting projects come into action, there is serious consideration about setting up a developer base in the US.

“Finding the right skills in NZ is extremely difficult. When we look at what we want to do, and look at how far we want to go – we do worry about whether there is a strong enough core in the country to support that. We are seriously looking at development in the US. Closer to custoemrs, access to bigger base.

Read more: GFG to offer ReD's fraud and payment processing solution

“Developers are absolutely critical for us. It will be expensive. But if you are talking about not being able to get people, then price does not matter,” concludes Whitehead.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags data warehousegrowthexpansiondata warehousing3dWhereScapeMichael WhiteheadReD

Featured

Slideshows

The making of an MSSP: a blueprint for growth in NZ

The making of an MSSP: a blueprint for growth in NZ

Partners are actively building out security practices and services to match, yet remain challenged by a lack of guidance in the market. This exclusive Reseller News Roundtable - in association with Sophos - assessed the making of an MSSP, outlining the blueprint for growth and how partners can differentiate in New Zealand.

The making of an MSSP: a blueprint for growth in NZ
Reseller News Platinum Club celebrates leading partners in 2018

Reseller News Platinum Club celebrates leading partners in 2018

The leading players of the New Zealand channel came together to celebrate a year of achievement at the inaugural Reseller News Platinum Club lunch in Auckland. Following the Reseller News Innovation Awards, Platinum Club provides a platform to showcase the top performing partners and start-ups of the past 12 months, with more than ​​50 organisations in the spotlight.​​​

Reseller News Platinum Club celebrates leading partners in 2018
Meet the top performing HP partners in NZ

Meet the top performing HP partners in NZ

HP has honoured its leading partners in New Zealand during 2018, following 12 months of growth through the local channel. Unveiled during the fourth running of the ceremony in Auckland, the awards recognise and celebrate excellence, growth, consistency and engagement of standout Kiwi partners.

Meet the top performing HP partners in NZ
Show Comments