Menu
Domecq launches platform to provide business insight

Domecq launches platform to provide business insight

According to her, Ora’s focus will remain NZ for the next six months. The firm would look to promote the solution in Australia in another nine months, and rest of the globe following that.

Serial entrepreneur Christina Domecq has launched Ora, a software platform that is designed for small and medium businesses (SMEs) and will provide integrated business services to them on a cloud model.

“Over the years championing many businesses I noticed a lot of similarities in the challenges that they face. Some of the major challenges include having ready access to market information, competitor changes, data filtering and delivery of business messages in a comprehensive manner through multiple channels.

“Ora can help businesses from creating a 12-month business plan to storing their assets in a single place, providing them real time ROI with cross-media results. As soon as business owners sign up to Ora for free, they are provided with a live map of their actual market and a set of deep insights. Ora tracks everything for you – all your digital, print and broadcast channels – and integrates with accounting and banking services. For the first time you can actually see whether every dollar is working or not, and make smarter decisions,” says Domecq.

Ora, which will use multiple toolsets to deliver business insight, was created across a five month time period by around 30 developers, all of whom are based in Auckland. It integrates with partner solutions at the backend, including Westpac, Xero, MYOB, 2Degrees and NZ Post, and will be available on a freemium model.

“The toolsets will be available free to SMEs. There will be a $50 a month option if they want to increase their capacity. There is also a $500 a month managed service package where we will leverage the services on behalf of the business,” says Domecq.

According to her, Ora’s focus will remain NZ for the next six months. The firm would look to promote the solution in Australia in another nine months, and rest of the globe following that.

“Our long term growth strategy is certainly to have partners in the go-to-market area. Accountants are an easy example. They are trusted advisors and Ora can provide them a platform to talk beyond numbers into actual strategy around business, and deliver ROI numbers.

“I must say we are launching version 1.0 at this stage. It has been a long journey to get here, but I am sure we will have more learning to do in the next few months,” says Domecq.


Follow Us

Join the newsletter!

Error: Please check your email address.

Tags Westpac2degreesentrepreneurnz postbusiness insightsoftware platformbusiness intelligenceChristina DomecqCloud solutionsxeroMYOBcloud servicesCloudOra

Featured

Slideshows

Meet the top performing HP partners in NZ

Meet the top performing HP partners in NZ

HP honoured leading partners across the channel at the Partner Awards 2017 in New Zealand, recognising excellence across the entire print and personal systems portfolio.

Meet the top performing HP partners in NZ
Tech industry comes together as Lexel celebrates turning 30

Tech industry comes together as Lexel celebrates turning 30

Leading figures within the technology industry across New Zealand came together to celebrate 30 years of success for Lexel Systems, at a milestone birthday occasion at St Matthews in the City.​

Tech industry comes together as Lexel celebrates turning 30
HP re-imagines education through Auckland event launch

HP re-imagines education through Auckland event launch

HP New Zealand held an inaugural Evolve Education event at Aotea Centre in Auckland, welcoming over 70 principals, teachers and education experts to explore ways of shaping and enhancing learning using technology.

HP re-imagines education through Auckland event launch
Show Comments