Menu
Rumour: Microsoft's 'Windows 9' campaign begins this fall

Rumour: Microsoft's 'Windows 9' campaign begins this fall

If the so-called "Threshold" release is branded as Windows 9, it would mean the end of a controversial era for Microsoft.

Microsoft plans to launch "Windows 9" this fall, backed by a substantial advertising campaign, according to Russian leaker Wzor.

The Russian blogger also predicted that the release will be accompanied with a new distribution method that will be keyed to the user's PC and the online Microsoft Store, rather than an activation key that will be sold and/or distributed to an individual user.

Wzor, who went silent in March after allegedly receiving leaked information from former Microsoft employee Alex Kibkalo, recently resurfaced, posting information to Russian bulletin boards. His latest post actually spends more time describing the new activation system than the Windows 9 campaign - although that may end up being the more significant announcement.

So far, Microsoft hasn't said what its future plans are regarding Windows. Following the recent release of Windows 8.1 Update 1, tipsters have pointed toward a second, minor update this fall. Following that, reports have said, comes "Threshold"--though whether that's considered to be a third update, or a new, full-fledged "Windows 9" is up in the air.

At this point, the distinctions are purely marketing--but what important distinctions they are. According to NetMarketShare, the combined market share of Windows 8.1 and Windows 8 is just 12.54 percent--more than Apple's Mac OS share, but far less than the 25.31 percent held by Windows XP, or the 50.55 percent share held by Windows 7.

Microsoft stopped disclosing the number of Windows 8 licenses it had sold long ago. Also, its product releases have steadily moved away from the bold, yet intimidating Start Page to something a little more friendly, such as the shrunken Start menu that will supposedly accompany Threshold.

It's Microsoft prerogative to keep the Windows 8.1 branding--or not. But there's equal reason to jump ahead to Windows 9 and a new chapter in its product development. If that turns out to be the case, then yes--Windows 8 is the new Vista.

Microsoft Store now the method of activation

Wzor also outlines what he describes a new, online-centric method of registering a Windows purchase. According to Wzor, registration would be bound to a single PC and activated when the user connects it to the Windows Store. Users could also back up the key to a special 'ESD-RETAIL' format on either a flash drive or another PC. Users who tried to run a single copy on multiple PCs would be asked to "undock" it, in Wzor's phrasing, within three days.

A translated copy of Wzor's post described the Windows 9 marketing campaign as "fantastic."

Caustic Microsoft communications chief, Frank Shaw, essentially dismissed the rumour, tweeting "Was there a 'crazy rumor day' declaration that I missed?" without specifically referring to the Wzor report.

Whether or not the report is true, the question it raises is an important one. Each Windows 8.1 release that Microsoft ships leaves the company mired in history. With a new chief executive,  a revamped executive structure, and a new "mobile first, Cloud first" mantra, doesn't it make sense to turn the page on Windows, as well?


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags Microsoftoperating systemssoftwareWindowsWindows 8Windows 8.1

Featured

Slideshows

The making of an MSSP: a blueprint for growth in NZ

The making of an MSSP: a blueprint for growth in NZ

Partners are actively building out security practices and services to match, yet remain challenged by a lack of guidance in the market. This exclusive Reseller News Roundtable - in association with Sophos - assessed the making of an MSSP, outlining the blueprint for growth and how partners can differentiate in New Zealand.

The making of an MSSP: a blueprint for growth in NZ
Reseller News Platinum Club celebrates leading partners in 2018

Reseller News Platinum Club celebrates leading partners in 2018

The leading players of the New Zealand channel came together to celebrate a year of achievement at the inaugural Reseller News Platinum Club lunch in Auckland. Following the Reseller News Innovation Awards, Platinum Club provides a platform to showcase the top performing partners and start-ups of the past 12 months, with more than ​​50 organisations in the spotlight.​​​

Reseller News Platinum Club celebrates leading partners in 2018
Meet the top performing HP partners in NZ

Meet the top performing HP partners in NZ

HP has honoured its leading partners in New Zealand during 2018, following 12 months of growth through the local channel. Unveiled during the fourth running of the ceremony in Auckland, the awards recognise and celebrate excellence, growth, consistency and engagement of standout Kiwi partners.

Meet the top performing HP partners in NZ
Show Comments