Telecom Digital Ventures has made a modest investment in application services business App La Carte for a minority 20 per cent stake, with options to increase to 40 per cent.
App La Carte, launched in November 2012, allows businesses to build a professional mobile app without significant development costs. Businesses can log in, pay a monthly subscription fee and utilise an app builder to put their app together.
“Businesses don’t need to be intimidated about developing an app. These days apps are like the front window for your shop or as important to your brand as an advertisement in the paper,” says Telecom Digital Ventures CEO Rod Snodgrass.
“It’s well known our business is refocusing away from the home phone line to the world of the mobile internet where apps play a key role in the communication process.
“Part of Telecom’s strategy has been to look for businesses to partner with where we can bring our telecommunications, marketing, networks and commercial expertise to the innovation and ingenuity of new startup companies.”
Chair of App La Carte John Holt says the partnership with Telecom Digital Ventures is a huge opportunity to take the business to another level.
“App La Carte has the potential to do something special and revolutionise how businesses and organisations communicate with their customers through a mobile device,” says Holt.
“This is a software-as-a-service platform. Customers, who range from large corporations, plenty of SMEs and even non-profit and public sector organisations, can log in and create a unique looking mobile app without needing to code.”
“App La Carte allows customers to register their app in both Apple and Android stores and have them verified in a much quicker timeframe. This is because App La Carte’s apps go through a standardised vetting process and meet the requirements of both app stores.”
App La Carte has been in business for 18 months and has 150 customers ranging from the Wendy’s national restaurant chain to local cafe loyalty schemes. Services start from $60 per month, which includes the cost of keeping the app up to date on the app store or Google Play. Customers can also log in and make their own changes to their app anytime.
App La Carte is based on Auckland’s North Shore and currently has 20 employees.