Menu
Trend Micro launches new global partner program

Trend Micro launches new global partner program

Security vendors improves partner segmentation and tiering with updated channel initiative

Trend Micro has launched a global partner program with its refreshed Partner Portal at the centre of it.

Strategic business and alliances director, Greg Boyle, said the changes reflect a “massive shift” in how the security vendor’s partner community can expect growth.

“We now leverage the best program benefits and elements from around the world by aligning our channel partners, competencies, rewards and education with the key strategic direction of our corporate business,” he said.

Dubbed as the Trend Micro Partner Program, it comes with better defined partner segmentation and an enhanced compensation structure.

There are tiered, standardised reseller levels spanning Bronze, Silver, Gold and Platinum, with deal protection compensation for Gold and Platinum levels, and extension of deal registration for Bronze partners with one or more specialisations.

Boyle said there has been positive feedback from local partners who see “real value” in the specialisations Trend Micro is creating.

“Being able to differentiate based on real technical capabilities and investment, gain increased financial reward by doing so, and build a more strategic and focussed partnership is a key driver for partners,” he said.

A referral partner program to target “born-in-the-Cloud” technology service providers and other trusted advisors has also been added.

A long time coming

Read more: Westcon pilots cloud platform in NZ, intends global launch later this year

Boyle said the new partner initiative comes as the security vendor faces a “fast paced and dynamic market.”

As for why the partner program has been introduced now, Boyle said it is the culmination of development that has gone on for some time.

“The announcement and staged roll out comes as our business evolves to focus on three key areas of complete user protection, Cloud and datacentre, and custom defence for advanced persistent threats,” he said.

Care was taken to include specialisations to support these areas, as well as the security vendor’s Worry-Free SMB product range.

Read more: Citrix looks beyond collaboration on 25th anniversary

Patrick Budmar covers consumer and enterprise technology breaking news for IDG Communications. Follow Patrick on Twitter at @patrick_budmar.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags channel programtrend micropartner program

Events

Featured

Slideshows

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

This year’s Reseller News 30 Under 30 Tech Awards were held as an integral part of the first entirely virtual Emerging Leaders​ forum, an annual event dedicated to identifying, educating and showcasing the New Zealand technology market’s rising stars. The 30 Under 30 Tech Awards 2020 recognised the outstanding achievements and business excellence of 30 talented individuals​, across both young leaders and those just starting out. In this slideshow, Reseller News honours this year's winners and captures their thoughts about how their ideas of leadership have changed over time.​

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners
Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security

Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security

This exclusive Reseller News Exchange event in Auckland explored the challenges facing the partner community on the cloud security frontier, as well as market trends, customer priorities and how the channel can capitalise on the opportunities available. In association with Arrow, Bitdefender, Exclusive Networks, Fortinet and Palo Alto Networks. Photos by Gino Demeer.

Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security
Reseller News welcomes industry figures at 2020 Hall of Fame lunch

Reseller News welcomes industry figures at 2020 Hall of Fame lunch

Reseller News welcomed 2019 inductees - Leanne Buer, Ross Jenkins and Terry Dunn - to the fourth running of the Reseller News Hall of Fame lunch, held at the French Cafe in Auckland. The inductees discussed the changing face of the IT channel ecosystem in New Zealand and what it means to be a Reseller News Hall of Fame inductee. Photos by Gino Demeer.

Reseller News welcomes industry figures at 2020 Hall of Fame lunch
Show Comments