Menu
Breaches exposed 1 in 7 US debit cards in 2013

Breaches exposed 1 in 7 US debit cards in 2013

The Target breach could speed up the switch to chip-based EMV cards

Data breaches at retailers and financial services companies exposed 14 percent of all U.S. debit cards in 2013, according to a nationwide survey by a major ATM network operator.

The figure is three times that of 2012 and comes as consumers are using debit cards to make more purchases than ever before.

The survey, conducted by Discover Financial Services' Pulse ATM network, found that the majority of affected cards were exposed in a single event: the Target data breach that compromised some 70 million customer records in late 2013.

Around 10 percent of all U.S. debit cards were affected in the Target incident, and the majority of financial institutions affected were pushed to reissue cards.

The Target breach will likely encourage a faster switch to so-called "EMV" cards, which contain a microchip rather than a magnetic strip, and require a PIN for authorization rather than a signature.

While EMV is already standard in Europe, U.S. banks and credit unions dragged their feet on the technology, but the Target breach has pushed the industry to a tipping point, said Pulse. Two-thirds of financial institutions plan to begin issuing EMV cards in 2015.

They are also being pushed by an Oct. 1, 2015, change in the liability rules concerning card purchases. After that date, card issuers and retailers that have invested in EMV technology will be protected from liability for losses.

The change gives banks and retailers the incentive to use EMV because the cost of the new technology is offset against the amount of fraud it will deter.

In the case of PIN-based transactions and traditional debit cards with magnetic strips, the difference is an order of magnitude. The survey found banks carried a fraud loss of 2.2 cents per signature transaction in 2013, compared with just 0.3 cents on PIN-based transactions.

The survey found consumers are using their debit cards more -- the average card was used 20 times a month in 2013, up by one transaction from 2012. The average debit card was used for US$8,875 of purchases in 2013, up $122 from the previous year.

The Pulse survey covered large banks, credit unions and community banks that together account for 45 percent of all debit card transactions in the U.S.

Martyn Williams covers mobile telecoms, Silicon Valley and general technology breaking news for The IDG News Service. Follow Martyn on Twitter at @martyn_williams. Martyn's e-mail address is martyn_williams@idg.com


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags Discover Financial ServicesPulse Network

Featured

Slideshows

Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners

Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners

More than 500 channel leaders gathered in Auckland on 21 October at the ​Reseller News Innovation Awards ​2020 to celebrate the achievements of the New Zealand technology industry's top partners, start-ups, vendors, distributors and individuals.

Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners
Meet the winners of the 2020 Reseller News Innovation Awards

Meet the winners of the 2020 Reseller News Innovation Awards

Reseller News honoured the standout players of the New Zealand channel in front of more than 500 technology leaders in Auckland on 21 October, recognising the achievements of top partners, start-ups, vendors, distributors and individuals.

Meet the winners of the 2020 Reseller News Innovation Awards
Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

This year’s Reseller News 30 Under 30 Tech Awards were held as an integral part of the first entirely virtual Emerging Leaders​ forum, an annual event dedicated to identifying, educating and showcasing the New Zealand technology market’s rising stars. The 30 Under 30 Tech Awards 2020 recognised the outstanding achievements and business excellence of 30 talented individuals​, across both young leaders and those just starting out. In this slideshow, Reseller News honours this year's winners and captures their thoughts about how their ideas of leadership have changed over time.​

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners
Show Comments