Menu
Citrix looks beyond collaboration on 25th anniversary

Citrix looks beyond collaboration on 25th anniversary

Cloud and virtualisation vendor offers various flavours of the Cloud for SMBs

As Citrix celebrates its 25th anniversary this year, it looks towards opportunities that go beyond the collaboration space.

APAC regional director, Lindsay Brown, said the company has been “quite aggressive” in recent months in terms of looking where the market is evolving.

“What we’ve tried to do is build out the portfolio somewhat beyond the GoTo products,” he said.

Citrix’s customer base is many comprised of SMBs, which Brown said typically want to “go global and show they are big.”

They are also looking for solutions that go beyond the traditional requirements for collaboration, and Citrix hopes to meed this demands with its “document Cloud.”

“Being able to secure intellectual property and share documents with others is a form of currency for a lot of businesses,” Brown said.

Cloud collaboration

Citrix also offers a “workflow Cloud” in the form of Podio, which Brown said has a strong take-up by SMBs.

The product has a free trial for up to five users, and so far Citrix is registering over 6000 trials per month.

Read more: BYOD challenge lies in diversity of devices: BAE

Brown attributes the popularity of the product to it borrowing elements from Facebook and Sharepoint, so users can manage projects internally while interacting socially.

“An SMB can setup up a CRM [customer relationship management] system, client register or internal approval processes with collaboration enabled,” he said.

In addition to a drag and drop interface, Podio also comes with an app store and works with mobile devices.

Patrick Budmar covers consumer and enterprise technology breaking news for IDG Communications. Follow Patrick on Twitter at @patrick_budmar.

Read more: Dell considers establishment of distributor tier in A/NZ
Subscribe here for up-to-date channel news

Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags CitrixgotomeetingCloudcrmcollaboration

Featured

Slideshows

Tight lines as Hooked on Lenovo catches up at Great Barrier Island

Tight lines as Hooked on Lenovo catches up at Great Barrier Island

​Ingram Micro’s Hooked on Lenovo incentive programme recently rewarded 28 of New Zealand's top performing resellers with a full-on fishing trip at Great Barrier Island for the third year​ in a row.

Tight lines as Hooked on Lenovo catches up at Great Barrier Island
Inside the AWS Summit in Sydney

Inside the AWS Summit in Sydney

As the dust settles on the 2017 AWS Summit in Sydney, ARN looks back an action packed two-day event, covering global keynote presentations, 80 breakout sessions on the latest technology solutions, and channel focused tracks involving local cloud stories and insights.

Inside the AWS Summit in Sydney
Channel tees off on the North Shore as Ingram Micro hosts annual Cure Kids Charity golf day

Channel tees off on the North Shore as Ingram Micro hosts annual Cure Kids Charity golf day

Ingram Micro hosted its third annual Cure Kids Charity Golf Tournament at the North Shore Golf Club in Auckland. In total, 131 resellers, vendors and Ingram Micro suppliers enjoyed a round of golf consisting of challenges on each of the 18 sponsored holes, with Team Philips taking out the top honours.

Channel tees off on the North Shore as Ingram Micro hosts annual Cure Kids Charity golf day
Show Comments