Menu
Get ready for more ads on Twitter

Get ready for more ads on Twitter

Twitter opens its program for mobile app ads to advertisers globally

Twitter's sign at its headquarters on Market Street in San Francisco

Twitter's sign at its headquarters on Market Street in San Francisco

You will likely see more ads on your Twitter feed that link to mobile apps in the Apple and Google stores.

After a test period, Twitter said Monday that it was rolling out globally its "mobile app installs" program, which lets companies promote their mobile apps in users' feeds.

Twitter began testing the program with a limited number of advertisers in the U.S. in April -- tests that the company says went well. Participants in that program included mobile ride-hailing service Lyft and games publisher Electronic Arts.

The program lets companies publish links to download mobile apps. These ads are meant to appear like regular posts in users' feeds.

Mobile app ads have become very successful for Facebook, helping to drive the download of roughly 60 percent of the top-grossing apps in Apple's App Store, according to Facebook.

Twitter, for its part, is looking to better monetize its service amid sagging user growth. The company has yet to turn a profit.

Twitter already lets advertisers target their ads by users' interests, keywords, favorite TV programs, language and other criteria.

Advertisers promoting their mobile apps will be able to leverage those capabilities too, Twitter said.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com

Subscribe here for up-to-date channel news

Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags advertisingInternet-based applications and servicestwittermobileinternet

Featured

Slideshows

StorageCraft celebrates high achievers at its inaugural A/NZ Partner Awards

StorageCraft celebrates high achievers at its inaugural A/NZ Partner Awards

Revealed at a glitzy bash in Sydney at the Ivy Penthouse, the first StorageCraft Partner Awards locally saw the vendor honour its top-performing partners with ASI Solutions, SMBiT Pro, Webroot, ACA Pacific and Soft Solutions New Zealand taking home the top awards. Photos by Maria Stefina.

StorageCraft celebrates high achievers at its inaugural A/NZ Partner Awards
Kiwi resellers make a splash on Synnex and Lenovo RotoVegas road trip

Kiwi resellers make a splash on Synnex and Lenovo RotoVegas road trip

​Synnex and Lenovo hosted 18 resellers for an action-packed weekend adventure in RotoVegas, taking in white water rafting on the Kaituna River, as well as quad biking and dinner at Stratosfare​, overlooking Lake Rotorua at the top of Mount Ngongotaha​. Photos by Synnex.

Kiwi resellers make a splash on Synnex and Lenovo RotoVegas road trip
Show Comments