Menu
Get ready for more ads on Twitter

Get ready for more ads on Twitter

Twitter opens its program for mobile app ads to advertisers globally

Twitter's sign at its headquarters on Market Street in San Francisco

Twitter's sign at its headquarters on Market Street in San Francisco

You will likely see more ads on your Twitter feed that link to mobile apps in the Apple and Google stores.

After a test period, Twitter said Monday that it was rolling out globally its "mobile app installs" program, which lets companies promote their mobile apps in users' feeds.

Twitter began testing the program with a limited number of advertisers in the U.S. in April -- tests that the company says went well. Participants in that program included mobile ride-hailing service Lyft and games publisher Electronic Arts.

The program lets companies publish links to download mobile apps. These ads are meant to appear like regular posts in users' feeds.

Mobile app ads have become very successful for Facebook, helping to drive the download of roughly 60 percent of the top-grossing apps in Apple's App Store, according to Facebook.

Twitter, for its part, is looking to better monetize its service amid sagging user growth. The company has yet to turn a profit.

Twitter already lets advertisers target their ads by users' interests, keywords, favorite TV programs, language and other criteria.

Advertisers promoting their mobile apps will be able to leverage those capabilities too, Twitter said.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com


Follow Us

Join the newsletter!

Error: Please check your email address.

Tags mobileinternetadvertisingtwitterInternet-based applications and services

Featured

Slideshows

Kiwi channel closes 2017 with After Hours

Kiwi channel closes 2017 with After Hours

The channel in New Zealand came together to celebrate the close of 2017, as the final After Hours played out in front of a bumper Auckland crowd.

Kiwi channel closes 2017 with After Hours
Meet the top performing HP partners in NZ

Meet the top performing HP partners in NZ

HP honoured leading partners across the channel at the Partner Awards 2017 in New Zealand, recognising excellence across the entire print and personal systems portfolio.

Meet the top performing HP partners in NZ
Tech industry comes together as Lexel celebrates turning 30

Tech industry comes together as Lexel celebrates turning 30

Leading figures within the technology industry across New Zealand came together to celebrate 30 years of success for Lexel Systems, at a milestone birthday occasion at St Matthews in the City.​

Tech industry comes together as Lexel celebrates turning 30
Show Comments