Menu
Okta eyes Australian market following cash injection

Okta eyes Australian market following cash injection

Identity management service also uses investment funds to expand its apps store

Okta plans to use its investment funds to establish a presence within the Australian market.

The identity management service received $75 million in its recent round of funding, which Okta vice-president, Graham Pearson, said brings the company’s total raised capital to $155 million.

“We have a small team at the moment, but we’re focused on growing it over the next six months,” he said.

Okta entered the Australia market in May, and Pearson said the additional funding will be invested in expanding the local presence.

“We want to build a productive team in Australia, which is an important part of our business,” he said.

Beyond the local expansion, the funds will also be used in refining the company’s application store, which Pearson said makes Okta’s offering “nimble” compared to other identity management players.

“Traditional, on-premise identity management solutions require you to build a connector every time you want to connect to an application,” he said.

“What we’ve done is build those connectors once and maintain them, and then give them to all of our customers.”

Okta already has 3000 apps already in its store, and Pearson said the aim is for that number to reach 10,000 in a couple of years with the help of the funding.

Read more: Fortinet Australia brings back road show for resellers

A tier-one approach

In Australia, Okta will use a hybrid model sales model where some of its business carried by the channel and the rest is done directly.

“There are organisations in Australia who feel more comfortable dealing directly with the vendor, so those will go direct,” Pearson said

“There are other companies out there which have a better relationship with channel partners, and they are the ones who will purchase through the channel.”

With the channel, Okta will use a “tier-one” channel strategy aimed at resellers who buy directly from the vendor.

Pearson said the company also has a partner program in place that contains “sales 101” training, monthly sales updates, and technical sessions, with four levels of partner certification spanning from bronze to platinum.

“Partners are key to any successful business, and we value this side of the industry,” Pearson said.

Patrick Budmar covers consumer and enterprise technology breaking news for IDG Communications. Follow Patrick on Twitter at @patrick_budmar.

Read more: Veeam eyes further growth in A/NZ


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags identity managementchannel programOkta

Featured

Slideshows

Leading female front runners of the Kiwi ICT industry honoured at 2019 WIICTA

Leading female front runners of the Kiwi ICT industry honoured at 2019 WIICTA

Reseller News has honoured the leading female front runners of the New Zealand ICT industry at the 2019 Women in ICT Awards (WIICTA) in Auckland. The awards recognised standout individuals across six categories, spanning Entrepreneur, Rising Star, Shining Star, Community, Technical and Achievement. Photos by Gino Demeer.

Leading female front runners of the Kiwi ICT industry honoured at 2019 WIICTA
Reseller News kicks off awards season in 2019 with Judges' Lunch

Reseller News kicks off awards season in 2019 with Judges' Lunch

The 2019 Reseller News Innovation Awards has kicked off with the Judges Lunch in Auckland with 70 judges in the voting panel. The awards will reflect the changing dynamics of the channel, recognising excellence across customer value and innovation - spanning start-ups, partners, distributors and vendors. Photos by Christine Wong.

Reseller News kicks off awards season in 2019 with Judges' Lunch
Reseller News welcomes industry figures for 2019 Hall of Fame lunch

Reseller News welcomes industry figures for 2019 Hall of Fame lunch

Reseller News welcomed 2018 inductees - Chris Simpson, Kendra Ross and Phill Patton - to the third running of the Reseller News Hall of Fame lunch, held at the French Cafe in Auckland. The inductees discussed the changing landscape of the technology industry in New Zealand, while outlining ways to attract a new breed of players to the ecosystem. Photos by Gino Demeer.

Reseller News welcomes industry figures for 2019 Hall of Fame lunch
Show Comments