Menu
Plantronics enters wearable tech with BackBeat FIT

Plantronics enters wearable tech with BackBeat FIT

Headphone manufacturer aims to capitalise on fitness trend with its newest wireless product

Plantronic may be known as a headset company, but it wants to reinvent itself as a device company with products such as BackBeat FIT.

Plantronics Australia national retail sales manager, Peter Petrides, said the new wireless stereo headphones signal the company’s ambition to be a leader in wearable technology.

“Everywhere you look there are fitness devices being used, and Plantronics is going down that path as well,” he said.

Petrides said the company is well positioned to capitalise on the wearable technology trend, particularly as headphones were the original wearable device.

In addition to audio services such as Spotify fuelling a boom around portable audio, Petrides said the fitness space is also crossing over.

“Most people, both male and female, like to listen to music when they exercise,” he said.

“What we’re trying to do with BackBeat FIT is bring a product that is unique and fits the mould for fitness use."

Wireless headspace

Bluetooth had a rocky start due to audio quality and battery performance issues, but the wireless format has improved over the years to gain strong consumer adoption.

By 2017, it is expected that 19 million Bluetooth wireless headphones of different varieties will be sold worldwide.

Petrides expects the actual sales numbers to surpass that prediction, as analysts are unaware of what Plantronics and other companies have on the roadmap.

Read more: Tablets, not wearable technology, creating BYOD challenges: Good Technology

“Year-on-year the industry overcomes issues of power management and audio quality to make Bluetooth audio better than before,” he said.

The industry is already speculating that phones will soon lose the headphone jack, as Bluetooth can be viable substitute for it.

Plantronics’ BackBeat FIT is available from Rebel Sport from July 1 for $159.

It will be available from Officeworks, JB HiFi and selected Telstra and Optus stores shortly thereafter.

Read more: Telstra adds Sony wearable to its range of contract products

Patrick Budmar covers consumer and enterprise technology breaking news for IDG Communications. Follow Patrick on Twitter at @patrick_budmar.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags wirelessheadphonesbluetoothplantronicsWearable Tech

Featured

Slideshows

EDGE 2019: Thought leaders share how to build a channel of the future

EDGE 2019: Thought leaders share how to build a channel of the future

Day 2 of EDGE was opened by in-depth research from TRA's Tim Dillon, which outlined the partner view on the channel's future. The following day saw Forrester's Jay McBain and Odgers Berndtson's Tim Sleep conclude the keynote line-up, while HPE and Cisco rounded off the thought leadership.

EDGE 2019: Thought leaders share how to build a channel of the future
Tech credentials on show during Ingram Micro One APAC

Tech credentials on show during Ingram Micro One APAC

Ingram Micro outlined the key technologies for future channel growth on the second day of Ingram Micro One APAC in Singapore, in front of more than 1300 business leaders.

Tech credentials on show during Ingram Micro One APAC
EDGE 2019: Dinner Under the Stars

EDGE 2019: Dinner Under the Stars

After an intensive day of keynotes, breakout sessions and networking, 300 delegates donned their whitest gladrags and unwinded at Edge's customary Dinner Under the Stars at Outrigger Marquee. Photos by: Christine Wong.

EDGE 2019: Dinner Under the Stars
Show Comments