Menu
Lego combines physical and virtual world to avoid kids' 'zombie gaze'

Lego combines physical and virtual world to avoid kids' 'zombie gaze'

Four games let children play with the virtual version of what they physically built

Main entrance of the Lego group HQ in Denmark

Main entrance of the Lego group HQ in Denmark

Lego, the Danish maker of the namesake toy bricks known to kids all over the world, has figured out what appears to be an ingenious way to combine the physical world of their traditional building blocks with the virtual world of app games.

The company is releasing a series of four games, each comprising a free iOS or Android app, a set of Lego bricks and a small brick-building plate with a printed design that allows smartphone and tablet cameras to identify the size and colors of the bricks built onto it. The goal is to build a 2D structure on the capture plate, scan it with the app and import it to transform the creation into 3D in the digital world.

By combining the physical and virtual worlds, Lego wants to help parents prevent what it calls "zombie gaze," when children get fixated on their device screens for large blocks of time, it said.

Lego's new Create & Race game, for example, lets players virtually "drive" the cars they build with the physical bricks. Players design a custom vehicle, build a physical version and scan the car with a mobile phone to import it into the app, where it can be raced. The cars can be optimized for racing, demolition or stunts and they can be raced against friends to try to top the leaderboard. Players also learn that every brick shape and color on the vehicle matter for performance.

The Town Master game lets players design and build a town with buildings that can include houses, pizzerias and fire stations. Players can complete missions like fighting fires and catching robbers and also have to keep the citizens of the town happy by physically building more structures. Players can also earn points to gain access to additional structures and run additional towns.

Lego will also offer a game called Battle Towers that lets players build a tower that they have to defend against attacks so they can rule a kingdom. If a tower is damaged in battle, it can be repaired with a timed build with the game's real bricks.

Children can design their own beach resort in Resort Builder, building 2D facades and designing the interiors of buildings such as surf shops and beach houses that they can then capture and import into the app. Within the game, levels can be unlocked and more resorts can be built after players complete missions like rescuing dolphins, surfing and other activities, Lego said.

Town Master, Battle Towers, and Create & Race will be available in August 2014, while Resort Designer will launch in September. The sets cost US$34.99 and as of September Lego Fusion will allow players to access their creations and game play on any compatible iOS or Android device.

Loek is Amsterdam Correspondent and covers online privacy, intellectual property, open-source and online payment issues for the IDG News Service. Follow him on Twitter at @loekessers or email tips and comments to loek_essers@idg.com


Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags mobile applicationslegomobile

Featured

Slideshows

Sizing up the NZ security spectrum - Where's the channel sweet spot?

Sizing up the NZ security spectrum - Where's the channel sweet spot?

From new extortion schemes, outside threats and rising cyber attacks, the art of securing the enterprise has seldom been so complex or challenging. With distance no longer a viable defence, Kiwi businesses are fighting to stay ahead of the security curve. In total, 28 per cent of local businesses faced a cyber attack last year, with the number in New Zealand set to rise in 2017. Yet amidst the sensationalism, media headlines and ongoing high profile breaches, confusion floods the channel, as partners seek strategic methods to combat rising sophistication from attackers. In sizing up the security spectrum, this Reseller News roundtable - in association with F5 Networks, Kaspersky Lab, Tech Data, Sophos and SonicWall - assessed where the channel sweet spot is within the New Zealand channel. Photos by Maria Stefina.

Sizing up the NZ security spectrum - Where's the channel sweet spot?
Kiwi channel comes together for another round of After Hours

Kiwi channel comes together for another round of After Hours

The channel came together for another round of After Hours, with a bumper crowd of distributors, vendors and partners descending on The Jefferson in Auckland. Photos by Maria Stefina.​

Kiwi channel comes together for another round of After Hours
Consegna comes to town with AWS cloud offerings launch in Auckland

Consegna comes to town with AWS cloud offerings launch in Auckland

Emerging start-up Consegna has officially launched its cloud offerings in the New Zealand market, through a kick-off event held at Seafarers Building in Auckland.​ Founded in June 2016, the Auckland-based business is backed by AWS and supported by a global team of cloud specialists, leveraging global managed services partnerships with Rackspace locally.

Consegna comes to town with AWS cloud offerings launch in Auckland
Show Comments