Menu
Facebook will gather more user information, but offer more control over ads

Facebook will gather more user information, but offer more control over ads

Activities on and off the site will influence ad selection, but users will be given more tools for blocking ads

Facebook plans to introduce per-ad controls over the next few weeks, allowing users to tap on an ad to find why they were shown it, request more related ads, or block ads for a particular interest area.

Facebook plans to introduce per-ad controls over the next few weeks, allowing users to tap on an ad to find why they were shown it, request more related ads, or block ads for a particular interest area.

Facebook is moving to offer users a familiar trade-off: their browsing privacy in return for more targeted advertising. Those who find that no deal at all will be able to use opt-out tools, but all users will be given a little more control over the ads they see.

The new features will target ads based on the behavior of Facebook users on the site, as happens today, and also elsewhere, in apps and on other websites, Facebook said in a blog post Thursday.

Facebook will use the information gathered from all those sources to identify its users' interests and match them with advertising, as it already does with information about their onsite activities.

It said users will be able to opt out of the new information gathering. In mobile apps, they will be able to do this through standard iOS and Android controls, it said, while in their browser they will follow the opt-out mechanisms provided by the Digital Advertising Alliance.

The company is also introducing new per-ad controls allowing its users to find out why they were shown an ad, and to request more or fewer related ads.

A screenshot illustrating the function showed that clicking on one corner of the ad will drop down a menu allowing users to select one of four options: "I don't want to see this," "Hide all ads from this advertiser," "Why am I seeing this?" and "This ad is useful." Asking for more information will show the interest areas identified by Facebook to which the ad is related, allowing users to reject further ads associated with that interest.

The ad preference controls will appear to U.S. users within a few weeks, the company said, while users in the rest of the world will have to wait months.

Peter Sayer covers open source software, European intellectual property legislation and general technology breaking news for IDG News Service. Send comments and news tips to Peter at peter_sayer@idg.com.


Follow Us

Join the newsletter!

Error: Please check your email address.

Tags securitysocial mediaprivacyinternetFacebookadvertisingsocial networkingInternet-based applications and services

Featured

Slideshows

Looking back at the top 15 M&A deals in NZ during 2017

Looking back at the top 15 M&A deals in NZ during 2017

In 2017, merger and acquisitions fever reached new heights in New Zealand, with a host of big name deals dominating the headlines. Reseller News recaps the most important transactions of the Kiwi channel during the past 12 months.

Looking back at the top 15 M&A deals in NZ during 2017
Kiwi channel closes 2017 with After Hours

Kiwi channel closes 2017 with After Hours

The channel in New Zealand came together to celebrate the close of 2017, as the final After Hours played out in front of a bumper Auckland crowd.

Kiwi channel closes 2017 with After Hours
Meet the top performing HP partners in NZ

Meet the top performing HP partners in NZ

HP honoured leading partners across the channel at the Partner Awards 2017 in New Zealand, recognising excellence across the entire print and personal systems portfolio.

Meet the top performing HP partners in NZ
Show Comments