Menu
Small businesses get umbrella tool for managing their Google presence

Small businesses get umbrella tool for managing their Google presence

Google My Business also comes with an Android app, and soon one for iOS devices, for mobile management

Google hopes to simplify how local businesses manage their information on its sites and apps with the new My Business online service

Google hopes to simplify how local businesses manage their information on its sites and apps with the new My Business online service

Google hopes to simplify how local businesses manage their information on its sites and apps by consolidating a variety of scattered tasks under a new online service.

Google My Business brings together features from the Google+ Pages dashboard and from Google Places for Business, grouping a variety of tasks in one place.

These include keeping a business' information current and consistent on the company's search index, Maps and Google+, monitoring customer reviews and checking user engagement on Google+ Pages and on AdWords campaigns.

With My Business, Google is tackling a chronic problem that has proven curiously tough for the company to crack -- making it easy for local small businesses to manage their Google presence.

Over the years, Google has sometimes vexed local businesses by launching, modifying and retiring sites, apps, services and features dealing with their information, such as maps, reviews, search results, ads and analytics. It remains to be seen if My Business will prove to be the central command center for Google information that local businesses have been waiting for.

Google also released an Android app for My Business, and plans to offer one for iOS soon, the company said on Wednesday.

Separately, the company also announced it will now provide more detailed usage data for Google+ Pages, including an overview of follower demographics, page impression trends and information about popular posts.

Juan Carlos Perez covers enterprise communication/collaboration suites, operating systems, browsers and general technology breaking news for The IDG News Service. Follow Juan on Twitter at @JuanCPerezIDG.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags social mediacloud computinginternetGoogleadvertisingSoftware as a serviceInternet-based applications and servicesMaps

Featured

Slideshows

EDGE 2018: Kiwis kick back with Super Rugby before NZ session

EDGE 2018: Kiwis kick back with Super Rugby before NZ session

New Zealanders kick-started EDGE 2018 with a bout of Super Rugby before a dedicated New Zealand session, in front of more than 50 partners, vendors and distributors on Hamilton Island.‚Äč

EDGE 2018: Kiwis kick back with Super Rugby before NZ session
EDGE 2018: Kiwis assess key customer priorities through NZ research

EDGE 2018: Kiwis assess key customer priorities through NZ research

EDGE 2018 kicked off with a dedicated New Zealand track, highlighting the key customer priorities across the local market, in association with Dell EMC. Delivered through EDGE Research - leveraging Kiwi data through Tech Research Asia - more than 50 partners, vendors and distributors combined during an interactive session to assess the changing spending patterns of the end-user and the subsequent impact to the channel.

EDGE 2018: Kiwis assess key customer priorities through NZ research
Show Comments