Menu
Retailers ahead, consumers lagging in mobile payment adoption: Vend

Retailers ahead, consumers lagging in mobile payment adoption: Vend

While Australian bricks and mortar owners adopt technology, consumers rely on plastic

Australian retailers are early adopters of innovative technologies, but continue to face challenges in changing consumers’ habitual behaviour on the payment front, according to Vend chief executive officer (CEO), Vaughan Rowsell.

Vend is a New Zealand vendor which develops tools for bricks and mortar stores ranging from point of sale (POS) to loyalty and mobile payment products for retail customers. Its sweet spot are those retailers which operate between one to 20 stores, but also has enterprise customers.

Rowsell told ARN that despite the competitiveness of the US retail landscape, Australian retailers have always been ahead with electronic funds transfer at point of sale (EFTPOS) and card-acceptance schemes.

Similarly, Vend’s local customers have been surprisingly ambitious in the adoption of Cloud-based tools on the payments front.

“Three years ago we had to educate retailers as to the power of Cloud and why they should make the switch to make way for new technology,” Rowsell said.

“These days we are having less of those conversations. Retailers get it.”

But while companies are on the front foot, consumers continue to rely on more traditional methods of payment.

“Changing consumer behaviour [is hindering mobile payment acceptance],” Rowsell said.

“It all comes down to the consumer. Consumers are used to pulling out a card.”

Read more: PayPal looks at enterprise verticals

“It’s not a broken system; tap and go is convenient. But it’s not just about a new way to pay.”

“There has to be added benefit. For example, what PayPal is doing with automated check-ins; pay without getting your phone out of your pocket.”

Rowsell refers to PayPal’s Beacon application which was launched in 2013. It allows customers to check in and pay for items from mobile phones, and then pick up the items from the bricks and mortar outlets afterwards.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags retailsmartphonepoint of salepospaypalTabletEftposconsumercustomermobile paymentcredit cardVendretailer

Featured

Slideshows

Leading female front runners of the Kiwi ICT industry honoured at 2019 WIICTA

Leading female front runners of the Kiwi ICT industry honoured at 2019 WIICTA

Reseller News has honoured the leading female front runners of the New Zealand ICT industry at the 2019 Women in ICT Awards (WIICTA) in Auckland. The awards recognised standout individuals across six categories, spanning Entrepreneur, Rising Star, Shining Star, Community, Technical and Achievement. Photos by Gino Demeer.

Leading female front runners of the Kiwi ICT industry honoured at 2019 WIICTA
Reseller News kicks off awards season in 2019 with Judges' Lunch

Reseller News kicks off awards season in 2019 with Judges' Lunch

The 2019 Reseller News Innovation Awards has kicked off with the Judges Lunch in Auckland with 70 judges in the voting panel. The awards will reflect the changing dynamics of the channel, recognising excellence across customer value and innovation - spanning start-ups, partners, distributors and vendors. Photos by Christine Wong.

Reseller News kicks off awards season in 2019 with Judges' Lunch
Reseller News welcomes industry figures for 2019 Hall of Fame lunch

Reseller News welcomes industry figures for 2019 Hall of Fame lunch

Reseller News welcomed 2018 inductees - Chris Simpson, Kendra Ross and Phill Patton - to the third running of the Reseller News Hall of Fame lunch, held at the French Cafe in Auckland. The inductees discussed the changing landscape of the technology industry in New Zealand, while outlining ways to attract a new breed of players to the ecosystem. Photos by Gino Demeer.

Reseller News welcomes industry figures for 2019 Hall of Fame lunch
Show Comments