Riverbed does full product rebrand

Riverbed does full product rebrand

Aims to better convey product functions

Riverbed has rebranded almost all its products.

The application performance infrastructure provider said it undertook the rebranding to better reflect the functions of its various products.

The only product not to be renamed was SteelHead (changed from Steelhead).

Riverbed said the new consistent naming framework reinforces how the products work together to deliver application and data performance.

Riverbed CMO, Kate Hutchison, said, “We’re now updating our product brand names to better communicate what our products do and reinforce how they are part of an integrated platform that ensures applications perform as expected and data is always available when needed.”

The new names build off the company’s flagship product, Steelhead. All incorporate ‘Steel’ into the title. Granite, the branch office converged infrastructure solution, has been renamed ‘SteelFusion’. The virtual application delivery controller Stingray has been renamed ‘SteelApp’. Whitewater, the scalable cloud storage appliance, is now called ‘SteelStore’. OPNET, Cascade and NEOP, the prrformange management suites, are now all named ‘SteelCentral’. FlyScript, the open APIs and developer tools to customise and automate application performance infrastructure, has been renamed ‘SteelScript’.

Riverbed’s new product brand names are now live on the company’s website. Customers can expect to see the user interfaces of products reflect the rebrand in the coming months.

Follow Us

Join the newsletter!

Error: Please check your email address.

Tags rebrandSteelhead acceleratorApplication Performancesteelstoreriverbedsteelappsteelfusion



Sizing up the NZ security spectrum - Where's the channel sweet spot?

Sizing up the NZ security spectrum - Where's the channel sweet spot?

From new extortion schemes, outside threats and rising cyber attacks, the art of securing the enterprise has seldom been so complex or challenging. With distance no longer a viable defence, Kiwi businesses are fighting to stay ahead of the security curve. In total, 28 per cent of local businesses faced a cyber attack last year, with the number in New Zealand set to rise in 2017. Yet amidst the sensationalism, media headlines and ongoing high profile breaches, confusion floods the channel, as partners seek strategic methods to combat rising sophistication from attackers. In sizing up the security spectrum, this Reseller News roundtable - in association with F5 Networks, Kaspersky Lab, Tech Data, Sophos and SonicWall - assessed where the channel sweet spot is within the New Zealand channel. Photos by Maria Stefina.

Sizing up the NZ security spectrum - Where's the channel sweet spot?
Show Comments