Menu
Riverbed does full product rebrand

Riverbed does full product rebrand

Aims to better convey product functions

Riverbed has rebranded almost all its products.

The application performance infrastructure provider said it undertook the rebranding to better reflect the functions of its various products.

The only product not to be renamed was SteelHead (changed from Steelhead).

Riverbed said the new consistent naming framework reinforces how the products work together to deliver application and data performance.

Riverbed CMO, Kate Hutchison, said, “We’re now updating our product brand names to better communicate what our products do and reinforce how they are part of an integrated platform that ensures applications perform as expected and data is always available when needed.”

The new names build off the company’s flagship product, Steelhead. All incorporate ‘Steel’ into the title. Granite, the branch office converged infrastructure solution, has been renamed ‘SteelFusion’. The virtual application delivery controller Stingray has been renamed ‘SteelApp’. Whitewater, the scalable cloud storage appliance, is now called ‘SteelStore’. OPNET, Cascade and NEOP, the prrformange management suites, are now all named ‘SteelCentral’. FlyScript, the open APIs and developer tools to customise and automate application performance infrastructure, has been renamed ‘SteelScript’.

Riverbed’s new product brand names are now live on the company’s website. Customers can expect to see the user interfaces of products reflect the rebrand in the coming months.


Follow Us

Join the newsletter!

Error: Please check your email address.

Tags Application PerformanceriverbedrebrandSteelhead acceleratorsteelstoresteelappsteelfusion

Featured

Slideshows

Looking back at the top 15 M&A deals in NZ during 2017

Looking back at the top 15 M&A deals in NZ during 2017

In 2017, merger and acquisitions fever reached new heights in New Zealand, with a host of big name deals dominating the headlines. Reseller News recaps the most important transactions of the Kiwi channel during the past 12 months.

Looking back at the top 15 M&A deals in NZ during 2017
Kiwi channel closes 2017 with After Hours

Kiwi channel closes 2017 with After Hours

The channel in New Zealand came together to celebrate the close of 2017, as the final After Hours played out in front of a bumper Auckland crowd.

Kiwi channel closes 2017 with After Hours
Meet the top performing HP partners in NZ

Meet the top performing HP partners in NZ

HP honoured leading partners across the channel at the Partner Awards 2017 in New Zealand, recognising excellence across the entire print and personal systems portfolio.

Meet the top performing HP partners in NZ
Show Comments