Menu
Auckland UFO was just some Energy Online marketing

Auckland UFO was just some Energy Online marketing

Energy retailer launched an octocopter to grow brand awareness

Energy Online has revealed that the unidentified flying object (UFO) seen flying above Auckland over the weekend was nothing more than an ‘octocopter’.

The energy retailer launched the eight-rotor remote control drone as part of what it calls an “attention-grabbing campaign” intended to raise the company’s public profile.

The octocopter’s shell was made by a Raglan company with piece imported from around the world, including hundreds of LED lights arranged in three rings, somewhat resembling a Wi-Fi icon.

The CAA-approved device was flown by a commercial pilot with experience in similar systems, and triggered a flurry of social media posts.

We are keen to grow our market share here as we have in the Kapiti Coast, Hawkes Bay, Tauranga and Nelson areas,” Energy Online business manager, Jason Christini-Crawford, said.

“We wanted to grab the attention of the Auckland market with this out-of-the-ordinary launch and let consumers know that cheaper energy had well and truly landed.”

“We know that Aucklanders are particularly savvy about energy prices and will cheerfully switch power companies to reduce their monthly bills.”

Christini-Crawford claims the company’s modelling shows Auckland residents could be save up to $NZ218 per year by switching to Energy Online.

In addition to its UFO, Energy Online has launched a competition in which consumers who sign up with the retailer enter a draw to win a share of $30,000 worth of free power.

Read more: Datacom extends Kapua data centre capacity


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags retailWi-FigrowthbrandingufoLEDcampaigncaaaucklandoctocoperEnergy Onlineunidentified flying object

Brand Post

How to become the best IT MSP

This article provides guidance for managed service providers (MSPs) that want to grow their business. It is also useful for any IT service provider looking to move from the break-fix model to managed IT services.

Featured

Slideshows

Reseller News Innovation Awards 2019: meet the winners

Reseller News Innovation Awards 2019: meet the winners

Reseller News honoured the standout players of the New Zealand channel in front of more than 480 technology leaders in Auckland on 23 October, recognising the achievements of top partners, emerging entrants and innovative start-ups.

Reseller News Innovation Awards 2019: meet the winners
Malwarebytes shoots the breeze with channel, prospects

Malwarebytes shoots the breeze with channel, prospects

A Kumeu, Auckland, winery was the venue for a Malwarebytes event for partner and prospect MSPs - with some straight shooting on the side. The half-day getaway, which featured an archery competition, lunch and wine-tasting aimed at bringing Malwarebytes' local New Zealand and top and prospective MSP partners together to celebrate recent local successes, and discuss the current state of malware in New Zealand. This was also a unique opportunity for local MSPs to learn about how they can get the most out of Malwarebytes' MSP program and offering, as more Kiwi businesses are targeted by malware.

Malwarebytes shoots the breeze with channel, prospects
Show Comments