Menu
Sony RX100 III compact camera adds pop-up viewfinder

Sony RX100 III compact camera adds pop-up viewfinder

The latest Cyber-shot has an improved lens and image processor for better photos

Sony's latest Cyber-shot digital camera, the RX100 III, has a wider-aperture lens and a retractable electronic viewfinder.

Sony's latest Cyber-shot digital camera, the RX100 III, has a wider-aperture lens and a retractable electronic viewfinder.

Sony is expanding its lineup of RX100 Cyber-shot cameras with a new addition that sports an electronic viewfinder.

The RX100 III is a compact digital camera designed for users who like to point and shoot without fussing with many settings.

The camera's new features include a Zeiss Vario-Sonnar 24-70 mm F1.8-2.8 lens, which has a wider aperture that can take in about twice as much light as the preceding RX100 and RX100 II models when it's at the 70 mm focal length.

The wider aperture allows for blurrier backgrounds when taking portrait shots with a shallow depth of field.

"The RX III has kept the pocket-size compact form factor but has more features including the new lens and the viewfinder," a Sony spokesman said.

The pop-up electronic viewfinder, an optional accessory on the previous model, has a 1.4 million-dot OLED screen that lets users frame shots in the style of a traditional rangefinder camera. It also has a coating that prevents glare when shooting in bright light.

A sensor on the screen can detect when a user's eye is near, automatically switching between the display on the monitor and the viewfinder.

The 3-inch LCD monitor itself can swivel 180 degrees, which is useful for taking selfies.

While the RX100 III has the same CMOS image sensor as its predecessors, the 20.1-megapixel Exmor R, it packs Sony's BIONZ X image processor, which comes from the manufacturer's higher-end cameras and is designed to capture shots better in low light with an ISO range of 125 to 12800.

The RX100 III is the first Cyber-shot to record HD video in the XAVC S format, which requires an SDXC card, and files can be saved at a rate of 50 megabits per second.

Sony said the camera will be available in June for about US$800.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags sonyconsumer electronicsdigital cameras

Featured

Slideshows

The making of an MSSP: a blueprint for growth in NZ

The making of an MSSP: a blueprint for growth in NZ

Partners are actively building out security practices and services to match, yet remain challenged by a lack of guidance in the market. This exclusive Reseller News Roundtable - in association with Sophos - assessed the making of an MSSP, outlining the blueprint for growth and how partners can differentiate in New Zealand.

The making of an MSSP: a blueprint for growth in NZ
Reseller News Platinum Club celebrates leading partners in 2018

Reseller News Platinum Club celebrates leading partners in 2018

The leading players of the New Zealand channel came together to celebrate a year of achievement at the inaugural Reseller News Platinum Club lunch in Auckland. Following the Reseller News Innovation Awards, Platinum Club provides a platform to showcase the top performing partners and start-ups of the past 12 months, with more than ​​50 organisations in the spotlight.​​​

Reseller News Platinum Club celebrates leading partners in 2018
Meet the top performing HP partners in NZ

Meet the top performing HP partners in NZ

HP has honoured its leading partners in New Zealand during 2018, following 12 months of growth through the local channel. Unveiled during the fourth running of the ceremony in Auckland, the awards recognise and celebrate excellence, growth, consistency and engagement of standout Kiwi partners.

Meet the top performing HP partners in NZ
Show Comments