Menu
Hands on with Motorola's feature phone slayer, the Moto E

Hands on with Motorola's feature phone slayer, the Moto E

Motorola sticks with Android's standard UI, which helps improve performance

Motorola Mobility's new Moto E budget smartphone.

Motorola Mobility's new Moto E budget smartphone.

Motorola Mobility's Moto E doesn't cost much, but it works well and doesn't look cheap.

The Moto E was launched Tuesday and costs US$129 without a contract. Motorola's goal is to convince users who still have a basic feature phone that they can now afford a smartphone.

For that price, you can't get anything but a smartphone with basic specifications. The Moto E is powered by a dual-core processor running at 1.2GHz and has a 4.3-inch screen with a 960 by 540 pixel resolution, which doesn't feel like a big compromise at that size.

To make the spec last, Motorola has made a couple of smart decisions. One is that the company hasn't weighed down the phone's performance with a lot of its own additions to Android. Instead, the Moto E uses the operating system's standard user interface. That helps make the phone feel snappy even though it doesn't have a powerful processor. To help improve performance, Motorola equipped the Moto E with 1GB of RAM, which isn't a standard in this product category.

The only obvious things Motorola has done to save money are to skip a front camera and LTE. Owners will also have to make do with a 5-megapixel camera and 4GB of integrated storage. The company makes up for the latter with a microSD card slot.

Another thing I like with the Moto E is that it has an FM radio. In this age of streaming music services, that may seem like an anachronism. However, users who buy the phone will likely have a small data allowance that they might not want to blow on Spotify. So with an FM radio they can still listen to music while on the go.

For those with a slightly larger budget, the Moto G has been upgraded with LTE and a MicroSD card slot. It costs from $219, which is still a good value. For users who don't want to sign a contract and pay over $650 for a smartphone, the Moto E and Moto G LTE are both good choices.

What I would like to see Motorola do next is develop an affordable smartphone with a bigger screen and compete with products like Samsung's Galaxy Mega family, with phones that have 5.8-inch or 6.3-inch screens. Interestingly, the screen on the Galaxy Mega 5.8 has the same resolution as the one on the Moto E.

The low-end segment of the smartphone market where the Moto E and the Moto G fit is going to become increasingly competitive, so the big winners will be consumers around the world who will be getting a lot more bang for their smartphone buck.

Send news tips and comments to mikael_ricknas@idg.com


Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags mobile applicationsAndroid OSconsumer electronicssmartphonesAndroidMotorola Mobilitymobile

Featured

Slideshows

Kiwi channel comes together for another round of After Hours

Kiwi channel comes together for another round of After Hours

The channel came together for another round of After Hours, with a bumper crowd of distributors, vendors and partners descending on The Jefferson in Auckland. Photos by Maria Stefina.​

Kiwi channel comes together for another round of After Hours
Consegna comes to town with AWS cloud offerings launch in Auckland

Consegna comes to town with AWS cloud offerings launch in Auckland

Emerging start-up Consegna has officially launched its cloud offerings in the New Zealand market, through a kick-off event held at Seafarers Building in Auckland.​ Founded in June 2016, the Auckland-based business is backed by AWS and supported by a global team of cloud specialists, leveraging global managed services partnerships with Rackspace locally.

Consegna comes to town with AWS cloud offerings launch in Auckland
Veritas honours top performing trans-Tasman partners

Veritas honours top performing trans-Tasman partners

Veritas honoured its top performing partners across the channel in Australia and New Zealand, recognising innovation and excellence on both sides of the Tasman. Revealed under the Vivid lights in Sydney, Intalock claimed the coveted Partner of the Year 2017 (Pacific) award, with Data#3 acknowledged for 12 months of strong growth across the market. Meanwhile, Datacom took home the New Zealand honours, with Global Storage and Insentra winning service provider and consulting awards respectively. Dicker Data was recognised as the standout distributor of the year, while Hitachi Data Systems claimed the alliance partner award. Photos by Bob Seary.

Veritas honours top performing trans-Tasman partners
Show Comments