Menu
Motorola wants to end the feature-phone era with the Moto E

Motorola wants to end the feature-phone era with the Moto E

The water resistant smartphone has a 4.3-inch screen and costs $129

Motorola Mobility's new Moto E budget smartphone.

Motorola Mobility's new Moto E budget smartphone.

Motorola Mobility hopes its $129 smartphone, the Moto E, will attract consumers that might otherwise have bought a feature phone.

The company hopes it will build on the success of its Moto G, the best selling phone in its history according to Steve Horowitz, head of global software engineering at Motorola. The goal with the Moto E is to finally end the feature phone era, he said, adding that about 70 percent of phone owners still have a feature phone, a term typically applied to phones that can do more than just send and receive calls and text messages, but don't have the flexibility or the processing capacity to run sophisticated downloadable apps

The water-resistant 3G smartphone uses Android 4.4 and is powered by a dual-core processor running at 1.2GHz. It has a 4.3-inch screen with 960 by 540 pixel resolution. The screen is protected with Gorilla glass and has an anti-smudge coating. The Moto E also has a 5-megapixel camera and 4GB of integrated storage, which can be expanded using a microSD card slot, and 1GB of RAM.

That's a lower specification than the Moto G, launched six months ago, which has a 4.5-inch 720p screen, a quad-core 1.2GHz processor, and 8GB or 16GB of integrated storage. At $180 without a contract in the U.S., it showed that affordable smartphones didn't have to skimp on performance. On Tuesday, Motorola gave the G another boost, launching an LTE version which will cost $219.

The Moto E will be available immediately in the U.K., in the U.S. on Motorola.com and in India, and then in more countries in Europe in the coming weeks. The Moto G LTE will start shipping at the end of the month.

Since Mobile World Congress in February, smartphone manufacturers have increasingly been focusing on the low-end of the market.

"The next wave is about selling smartphones to people that don't yet have one, and don't necessarily need one. But if you can offer this group a smartphone that costs about the same price they paid for a feature phone two or three years ago, vendors are hoping they will still get one," said Francisco Jeronimo, research director for European mobile devices at IDC.

Send news tips and comments to mikael_ricknas@idg.com


Follow Us

Join the newsletter!

Error: Please check your email address.

Tags consumer electronicsAndroidsmartphonesMotorola Mobility

Featured

Slideshows

HP channel recognised at 2017 Partner Awards

HP channel recognised at 2017 Partner Awards

The HP Partner Awards 2017 at Shed 10 kicked off with an AMD-sponsored hackers lounge, a mysterious gaming style area filled with dry ice and red lasers, the waiters wearing Mr Robot style masks.

HP channel recognised at 2017 Partner Awards
Tech industry comes together as Lexel celebrates turning 30

Tech industry comes together as Lexel celebrates turning 30

Leading figures within the technology industry across New Zealand came together to celebrate 30 years of success for Lexel Systems, at a milestone birthday occasion at St Matthews in the City.​

Tech industry comes together as Lexel celebrates turning 30
HP re-imagines education through Auckland event launch

HP re-imagines education through Auckland event launch

HP New Zealand held an inaugural Evolve Education event at Aotea Centre in Auckland, welcoming over 70 principals, teachers and education experts to explore ways of shaping and enhancing learning using technology.

HP re-imagines education through Auckland event launch
Show Comments