Menu
Tablet boom reinvented notebook PCs: Kensington

Tablet boom reinvented notebook PCs: Kensington

Accessory manufacturer also sees the line between notebooks and tablets blurring

The portability of tablets has driven notebook PC manufacturers to re-evaluate their products, according to Kensington.

Marketing and business development manager, Sam Goldstein, said Ultrabooks and Chromebooks are examples of this trend.

Although there is continued innovation in the tablet space, Goldstein said the touch enabled devices are mostly limited to consumption of content.

“We’re not in any serious danger of seeing the end of notebooks,” he said.

Kensington manufactures accessories for both notebooks and tablets, with Goldstein seeing healthy demand in both device segments.

“This come down to consumption versus creation, where consumers are largely consumption focused and the enterprise is largely creation based,” he said.

Changing office dynamics

As for how the portable computing environment may be evolving, Goldstein said a convergence of the two groups is taking place.

“Consumers are increasingly using their home tech in a work environment and vice versa, as we’ve seen with the boom in BYOD and flexible working,” he said.

“It drives both consumers and enterprise to invent new ways to use their devices so that they work across both home and work.”

Office trends such as hot-desking and flexible working are also influencing the choice of devices and they way they are used.

“This will also drive people to use their devices differently, and plays back into the enterprise and consumer inventing new ways to use different devices to suit a more flexible lifestyle,” Goldstein said

Patrick Budmar covers consumer and enterprise technology breaking news for IDG Communications. Follow Patrick on Twitter at @patrick_budmar.

Read more: Tablets are more than PC substitutes: Polycom


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags tabletsnotebookskensingtonChromebooksultrabook

Featured

Slideshows

Malwarebytes shoots the breeze with channel, prospects

Malwarebytes shoots the breeze with channel, prospects

A Kumeu, Auckland, winery was the venue for a Malwarebytes event for partner and prospect MSPs - with some straight shooting on the side. The half-day getaway, which featured an archery competition, lunch and wine-tasting aimed at bringing Malwarebytes' local New Zealand and top and prospective MSP partners together to celebrate recent local successes, and discuss the current state of malware in New Zealand. This was also a unique opportunity for local MSPs to learn about how they can get the most out of Malwarebytes' MSP program and offering, as more Kiwi businesses are targeted by malware.

Malwarebytes shoots the breeze with channel, prospects
EDGE 2019: Channel forges new partnerships during evening networking

EDGE 2019: Channel forges new partnerships during evening networking

Partners, vendors and distributors reconnected during a number of social gatherings during EDGE 2019. The first evening saw the channel congregate for a welcome party at the Hamilton Island yacht club, while the main poolside proved to be the perfect stop for a barbecue on the final night.

EDGE 2019: Channel forges new partnerships during evening networking
Show Comments