Menu
Apple may buy Beats Electronics for $3.2 billion, reports say

Apple may buy Beats Electronics for $3.2 billion, reports say

Beats is a popular maker of headphones and a new music streaming service

Apple is in talks to buy headphones maker Beats Electronics for US$3.2 billion, in what would be its largest-ever acquisition, according to reports Thursday.

The deal could be announced as soon as next week, according to the reports, which cited people familiar with the negotiations, though the talks could also fall apart, they cautioned. The news was reported by the Financial Times and The New York Times.

Beats makes a popular line of headphones and recently launched a streaming music service. The company was founded by music producer Jimmy Iovine and hip-hop artist Dr. Dre.

Should the deal go through, it would mark a major new content and hardware push for CEO Tim Cook. Apple was known to be wary of big acquisitions under his predecessor, the late Steve Jobs.

Apple and Beats did not immediately respond to requests for comment.

Beats Music could provide Apple with an improved or alternative version of its own streaming music service, iTunes Radio, whose usefulness has been questioned by users versus popular rivals like Spotify and Rdio.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com


Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags Internet-based applications and servicessmartphonesMusic and audiosocial networkingmobilesocial mediainternetmobile applicationsAppleconsumer electronicsBeats Electronics

Featured

Slideshows

Sizing up the NZ security spectrum - Where's the channel sweet spot?

Sizing up the NZ security spectrum - Where's the channel sweet spot?

From new extortion schemes, outside threats and rising cyber attacks, the art of securing the enterprise has seldom been so complex or challenging. With distance no longer a viable defence, Kiwi businesses are fighting to stay ahead of the security curve. In total, 28 per cent of local businesses faced a cyber attack last year, with the number in New Zealand set to rise in 2017. Yet amidst the sensationalism, media headlines and ongoing high profile breaches, confusion floods the channel, as partners seek strategic methods to combat rising sophistication from attackers. In sizing up the security spectrum, this Reseller News roundtable - in association with F5 Networks, Kaspersky Lab, Tech Data, Sophos and SonicWall - assessed where the channel sweet spot is within the New Zealand channel. Photos by Maria Stefina.

Sizing up the NZ security spectrum - Where's the channel sweet spot?
Show Comments