Menu
Lyft wants to pimp your ride -- for twice the cost

Lyft wants to pimp your ride -- for twice the cost

Invited users in San Francisco can request a Ford Explorer with a custom grille and other bling

Lyft offers a new premium service through its existing mobile app.

Lyft offers a new premium service through its existing mobile app.

Lyft is upping its game against Uber with a premium SUV service aimed at high rollers.

Starting Thursday, for roughly twice the fee, select users of Lyft's ride hailing app can request a pimped out Ford Explorer featuring a custom grille with Lyft's mustache logo in steel, illuminated entrance with LED lights, 20-inch sports wheels, leather interior and in-car Spotify playlists.

It will cost US$3 per mile with a minimum fee of $10. Rich hipsters, rejoice.

The service, which is called "Lyft Plus," offers "a fresh and modern transportation experience with lower prices and higher capacity than current premium options," Lyft said in its announcement. By other "options," Lyft means Uber.

Uber, in addition to its black car service, offers its own higher priced SUV option.

Lyft users can request one of the pimped out rides just as they would a regular car through its app. It's currently only available in San Francisco as a pilot program, but with more cities following soon, Lyft said. Users in San Francisco can request access here. Lyft said a handful of the cars would be coming to San Francisco on Thursday, with more following later. Thousands of users have already requested access, Lyft said.

Lyft partnered with the auto detailer West Coast Customs to negotiate a special price on upgrading the cars, which are owned by Lyft's drivers, a spokeswoman said.

Competition between on-demand ride hailing services like Uber, Lyft and Sidecar is heating up. Uber recently said it would be offering new drivers from other companies $500 just to try out working for its platform.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com


Follow Us

Join the newsletter!

Error: Please check your email address.

Tags Internet-based applications and servicesSideCarsmartphonessocial networkingLyftmobilesocial mediainternetUbermobile applicationsconsumer electronics

Featured

Slideshows

Meet the top performing HP partners in NZ

Meet the top performing HP partners in NZ

HP honoured leading partners across the channel at the Partner Awards 2017 in New Zealand, recognising excellence across the entire print and personal systems portfolio.

Meet the top performing HP partners in NZ
Tech industry comes together as Lexel celebrates turning 30

Tech industry comes together as Lexel celebrates turning 30

Leading figures within the technology industry across New Zealand came together to celebrate 30 years of success for Lexel Systems, at a milestone birthday occasion at St Matthews in the City.​

Tech industry comes together as Lexel celebrates turning 30
HP re-imagines education through Auckland event launch

HP re-imagines education through Auckland event launch

HP New Zealand held an inaugural Evolve Education event at Aotea Centre in Auckland, welcoming over 70 principals, teachers and education experts to explore ways of shaping and enhancing learning using technology.

HP re-imagines education through Auckland event launch
Show Comments