Menu
Lyft wants to pimp your ride -- for twice the cost

Lyft wants to pimp your ride -- for twice the cost

Invited users in San Francisco can request a Ford Explorer with a custom grille and other bling

Lyft offers a new premium service through its existing mobile app.

Lyft offers a new premium service through its existing mobile app.

Lyft is upping its game against Uber with a premium SUV service aimed at high rollers.

Starting Thursday, for roughly twice the fee, select users of Lyft's ride hailing app can request a pimped out Ford Explorer featuring a custom grille with Lyft's mustache logo in steel, illuminated entrance with LED lights, 20-inch sports wheels, leather interior and in-car Spotify playlists.

It will cost US$3 per mile with a minimum fee of $10. Rich hipsters, rejoice.

The service, which is called "Lyft Plus," offers "a fresh and modern transportation experience with lower prices and higher capacity than current premium options," Lyft said in its announcement. By other "options," Lyft means Uber.

Uber, in addition to its black car service, offers its own higher priced SUV option.

Lyft users can request one of the pimped out rides just as they would a regular car through its app. It's currently only available in San Francisco as a pilot program, but with more cities following soon, Lyft said. Users in San Francisco can request access here. Lyft said a handful of the cars would be coming to San Francisco on Thursday, with more following later. Thousands of users have already requested access, Lyft said.

Lyft partnered with the auto detailer West Coast Customs to negotiate a special price on upgrading the cars, which are owned by Lyft's drivers, a spokeswoman said.

Competition between on-demand ride hailing services like Uber, Lyft and Sidecar is heating up. Uber recently said it would be offering new drivers from other companies $500 just to try out working for its platform.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com


Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags Internet-based applications and servicesSideCarsmartphonessocial networkingLyftmobilesocial mediainternetUbermobile applicationsconsumer electronics

Featured

Slideshows

Sizing up the NZ security spectrum - Where's the channel sweet spot?

Sizing up the NZ security spectrum - Where's the channel sweet spot?

From new extortion schemes, outside threats and rising cyber attacks, the art of securing the enterprise has seldom been so complex or challenging. With distance no longer a viable defence, Kiwi businesses are fighting to stay ahead of the security curve. In total, 28 per cent of local businesses faced a cyber attack last year, with the number in New Zealand set to rise in 2017. Yet amidst the sensationalism, media headlines and ongoing high profile breaches, confusion floods the channel, as partners seek strategic methods to combat rising sophistication from attackers. In sizing up the security spectrum, this Reseller News roundtable - in association with F5 Networks, Kaspersky Lab, Tech Data, Sophos and SonicWall - assessed where the channel sweet spot is within the New Zealand channel. Photos by Maria Stefina.

Sizing up the NZ security spectrum - Where's the channel sweet spot?
Kiwi channel comes together for another round of After Hours

Kiwi channel comes together for another round of After Hours

The channel came together for another round of After Hours, with a bumper crowd of distributors, vendors and partners descending on The Jefferson in Auckland. Photos by Maria Stefina.​

Kiwi channel comes together for another round of After Hours
Consegna comes to town with AWS cloud offerings launch in Auckland

Consegna comes to town with AWS cloud offerings launch in Auckland

Emerging start-up Consegna has officially launched its cloud offerings in the New Zealand market, through a kick-off event held at Seafarers Building in Auckland.​ Founded in June 2016, the Auckland-based business is backed by AWS and supported by a global team of cloud specialists, leveraging global managed services partnerships with Rackspace locally.

Consegna comes to town with AWS cloud offerings launch in Auckland
Show Comments