Menu
Huawei Ascend P7 sports 8-megapixel front camera in slim body

Huawei Ascend P7 sports 8-megapixel front camera in slim body

The smartphone will start shipping this month in Europe, Asia and the Middle East

Huawei's Ascend P7 has an 8-megapixel front facing camera and a 13-megapixel camera on the back.

Huawei's Ascend P7 has an 8-megapixel front facing camera and a 13-megapixel camera on the back.

Huawei's Ascend P7 has an 8-megapixel front facing camera and a 13-megapixel camera on the back.
Huawei's Ascend P7 has an 8-megapixel front facing camera and a 13-megapixel camera on the back.

Huawei Technologies is hoping that a sleek, 6.5-millimeter silhouette and the ability to take high-resolution pictures with an 8-megapixel front camera will make its flagship Ascend P7 a hit.

Huawei was the third largest smartphone maker last year, shipping 48.8 million units, which was just enough to beat LG Electronics and Lenovo, though far behind Samsung, the biggest smartphone maker by units shipped, and Apple. This year Huawei hopes to increase shipments to 80 million, but for that to happen the P7 has to be a smash.

Huawei launched the smartphone at an event in Paris on Wednesday. The P7 is priced at about €449 (US$625) without a contract and will be available this month across Europe, Asia and the Middle East.

The LTE smartphone runs Android 4.4, is powered by a quad-core processor running at 1.8GHz, and has a 5-inch screen with a 1920x1080 pixel resolution. It has 16GB of integrated storage, which can be expanded using a microSD card slot, and 2GB of RAM.

Huawei is hoping the P7's 6.5 millimeter thickness and 124 gram weight will attract buyers. The competing Galaxy S5 from Samsung is 8.1 millimeters thick and weighs 145 grams. The risk Huawei runs is that it gets a smartphone that feels inconsequential, and not a premium, high-end phone.

Like its competitors, Huawei said it has done a lot of development work to improve the P7's cameras, which lets users take a picture 1.2 seconds after double-clicking the down volume button when the device is locked. The basic specs are an 8-megapixel camera on the front of the device and a 13-megapixel camera on the back. The camera on the back uses a sensor from Sony that Huawei promises can deliver good pictures at night or indoors. The smartphone also has a dedicated image processor that is used to control functions such as autofocus, white balance and noise reduction.

These days it isn't enough to have a good device, however — shrewd marketing and a trusted brand are almost as important. Over time, Samsung has developed quality products and has lavished a huge budget on marketing.

"Huawei's biggest single challenge in Western markets is brand. This can be addressed organically as demonstrated by Samsung, but time is of the essence given the magnitude of Lenovo's ambition," said Geoff Blaber, a vice president of research at CCS Insight.

Send news tips and comments to mikael_ricknas@idg.com


Follow Us

Join the newsletter!

Error: Please check your email address.

Tags Huawei Technologiesconsumer electronicsAndroidsmartphones

Featured

Slideshows

Tech industry comes together as Lexel celebrates turning 30

Tech industry comes together as Lexel celebrates turning 30

Leading figures within the technology industry across New Zealand came together to celebrate 30 years of success for Lexel Systems, at a milestone birthday occasion at St Matthews in the City.​

Tech industry comes together as Lexel celebrates turning 30
HP re-imagines education through Auckland event launch

HP re-imagines education through Auckland event launch

HP New Zealand held an inaugural Evolve Education event at Aotea Centre in Auckland, welcoming over 70 principals, teachers and education experts to explore ways of shaping and enhancing learning using technology.

HP re-imagines education through Auckland event launch
Reseller News ICT Industry Awards 2017 - Meet the winners...

Reseller News ICT Industry Awards 2017 - Meet the winners...

Reseller News honoured the industry’s finest on a standout evening for the New Zealand channel, recognising the achievements of established and emerging partners on a memorable night in Auckland.

Reseller News ICT Industry Awards 2017 - Meet the winners...
Show Comments