Menu
Soprano acquires Fronde's Message Direct

Soprano acquires Fronde's Message Direct

Acquisition gives Soprano a foothold in the New Zealand market

Soprano Design has completed its acquistion of mobile messaging platform “Message Direct” from Fronde Systems Group, a New Zealand technology provider.

Soprano is prominent in Australian messaging market and has grown organically and through acquisitions in Europe, Asia and North America.

The financial details of the deal were not disclosed.

According to a company statement, the acquisition of Message Direct, will give Soprano a foothold in the New Zealand market.

It will also provide direct connectivity to the New Zealand mobile network operators, adding to the Soprano direct connections in Australia, US, Singapore, Malaysia, UK and most of Europe.

Soprano Design chairman, Richard Favero, said that the expansion would allow Soprano to offer cross-carrier regional and global emergency and business process automation and use its global experience to extend into education, health, local government, retail and hospitality, and transportation and logistics.

“The Fronde mobile messaging platform, focused on enterprise and government customers, is a perfect fit for Soprano," he said.

"Soprano’s proven model for scaling and servicing most enterprise messaging verticals, combined with Fronde’s already successful messaging platform means that customers can look forward to a continuing product innovation path."

According to a company statement, the integration of Message Direct into Soprano enterprise messaging will reduce the complexity for customers by leveraging a single enterprise messaging solution to operate across Australia, New Zealand, Asia and further afield.

Read more: Fronde gets new NZ country manager, establishes executive leadership team

Fronde Systems Group CEO, Ian Clarke, said divesting Message Direct to Soprano would enable it to focus on its future strategy while at the same time provide clients access to Soprano’s ongoing enterprise messaging product innovation.

“Fronde has successfully built the Message Direct Platform, and we are delighted to have established an ongoing operational partnership in which Fronde will continue to support and deliver Message Direct as part of our ongoing commitment to liberate our clients," he said.

Soprano has established Auckland and Wellington offices, with additional sales and operational resources planned to help accelerate growth in the New Zealand market.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags ian clarkeRichard FaveroSoprano Design chairmanFronde Systems Group CEO

Featured

Slideshows

The making of an MSSP: a blueprint for growth in NZ

The making of an MSSP: a blueprint for growth in NZ

Partners are actively building out security practices and services to match, yet remain challenged by a lack of guidance in the market. This exclusive Reseller News Roundtable - in association with Sophos - assessed the making of an MSSP, outlining the blueprint for growth and how partners can differentiate in New Zealand.

The making of an MSSP: a blueprint for growth in NZ
Reseller News Platinum Club celebrates leading partners in 2018

Reseller News Platinum Club celebrates leading partners in 2018

The leading players of the New Zealand channel came together to celebrate a year of achievement at the inaugural Reseller News Platinum Club lunch in Auckland. Following the Reseller News Innovation Awards, Platinum Club provides a platform to showcase the top performing partners and start-ups of the past 12 months, with more than ​​50 organisations in the spotlight.​​​

Reseller News Platinum Club celebrates leading partners in 2018
Meet the top performing HP partners in NZ

Meet the top performing HP partners in NZ

HP has honoured its leading partners in New Zealand during 2018, following 12 months of growth through the local channel. Unveiled during the fourth running of the ceremony in Auckland, the awards recognise and celebrate excellence, growth, consistency and engagement of standout Kiwi partners.

Meet the top performing HP partners in NZ
Show Comments