Menu
Soprano acquires Fronde's Message Direct

Soprano acquires Fronde's Message Direct

Acquisition gives Soprano a foothold in the New Zealand market

Soprano Design has completed its acquistion of mobile messaging platform “Message Direct” from Fronde Systems Group, a New Zealand technology provider.

Soprano is prominent in Australian messaging market and has grown organically and through acquisitions in Europe, Asia and North America.

The financial details of the deal were not disclosed.

According to a company statement, the acquisition of Message Direct, will give Soprano a foothold in the New Zealand market.

It will also provide direct connectivity to the New Zealand mobile network operators, adding to the Soprano direct connections in Australia, US, Singapore, Malaysia, UK and most of Europe.

Soprano Design chairman, Richard Favero, said that the expansion would allow Soprano to offer cross-carrier regional and global emergency and business process automation and use its global experience to extend into education, health, local government, retail and hospitality, and transportation and logistics.

“The Fronde mobile messaging platform, focused on enterprise and government customers, is a perfect fit for Soprano," he said.

"Soprano’s proven model for scaling and servicing most enterprise messaging verticals, combined with Fronde’s already successful messaging platform means that customers can look forward to a continuing product innovation path."

According to a company statement, the integration of Message Direct into Soprano enterprise messaging will reduce the complexity for customers by leveraging a single enterprise messaging solution to operate across Australia, New Zealand, Asia and further afield.

Read more: Fronde gets new NZ country manager, establishes executive leadership team

Fronde Systems Group CEO, Ian Clarke, said divesting Message Direct to Soprano would enable it to focus on its future strategy while at the same time provide clients access to Soprano’s ongoing enterprise messaging product innovation.

“Fronde has successfully built the Message Direct Platform, and we are delighted to have established an ongoing operational partnership in which Fronde will continue to support and deliver Message Direct as part of our ongoing commitment to liberate our clients," he said.

Soprano has established Auckland and Wellington offices, with additional sales and operational resources planned to help accelerate growth in the New Zealand market.


Follow Us

Join the newsletter!

Error: Please check your email address.

Tags Soprano Design chairmanRichard FaveroFronde Systems Group CEOian clarke

Featured

Slideshows

Tech industry comes together as Lexel celebrates turning 30

Tech industry comes together as Lexel celebrates turning 30

Leading figures within the technology industry across New Zealand came together to celebrate 30 years of success for Lexel Systems, at a milestone birthday occasion at St Matthews in the City.​

Tech industry comes together as Lexel celebrates turning 30
HP re-imagines education through Auckland event launch

HP re-imagines education through Auckland event launch

HP New Zealand held an inaugural Evolve Education event at Aotea Centre in Auckland, welcoming over 70 principals, teachers and education experts to explore ways of shaping and enhancing learning using technology.

HP re-imagines education through Auckland event launch
Reseller News ICT Industry Awards 2017 - Meet the winners...

Reseller News ICT Industry Awards 2017 - Meet the winners...

Reseller News honoured the industry’s finest on a standout evening for the New Zealand channel, recognising the achievements of established and emerging partners on a memorable night in Auckland.

Reseller News ICT Industry Awards 2017 - Meet the winners...
Show Comments