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Soprano acquires Fronde's Message Direct

Soprano acquires Fronde's Message Direct

Acquisition gives Soprano a foothold in the New Zealand market

Soprano Design has completed its acquistion of mobile messaging platform “Message Direct” from Fronde Systems Group, a New Zealand technology provider.

Soprano is prominent in Australian messaging market and has grown organically and through acquisitions in Europe, Asia and North America.

The financial details of the deal were not disclosed.

According to a company statement, the acquisition of Message Direct, will give Soprano a foothold in the New Zealand market.

It will also provide direct connectivity to the New Zealand mobile network operators, adding to the Soprano direct connections in Australia, US, Singapore, Malaysia, UK and most of Europe.

Soprano Design chairman, Richard Favero, said that the expansion would allow Soprano to offer cross-carrier regional and global emergency and business process automation and use its global experience to extend into education, health, local government, retail and hospitality, and transportation and logistics.

“The Fronde mobile messaging platform, focused on enterprise and government customers, is a perfect fit for Soprano," he said.

"Soprano’s proven model for scaling and servicing most enterprise messaging verticals, combined with Fronde’s already successful messaging platform means that customers can look forward to a continuing product innovation path."

According to a company statement, the integration of Message Direct into Soprano enterprise messaging will reduce the complexity for customers by leveraging a single enterprise messaging solution to operate across Australia, New Zealand, Asia and further afield.

Read more: Fronde gets new NZ country manager, establishes executive leadership team

Fronde Systems Group CEO, Ian Clarke, said divesting Message Direct to Soprano would enable it to focus on its future strategy while at the same time provide clients access to Soprano’s ongoing enterprise messaging product innovation.

“Fronde has successfully built the Message Direct Platform, and we are delighted to have established an ongoing operational partnership in which Fronde will continue to support and deliver Message Direct as part of our ongoing commitment to liberate our clients," he said.

Soprano has established Auckland and Wellington offices, with additional sales and operational resources planned to help accelerate growth in the New Zealand market.


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Tags Soprano Design chairmanRichard FaveroFronde Systems Group CEOian clarke

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